Displaying items by tag: IAB
Wednesday, 26 October 2011 16:22
IAB reveals new Nielsen's ratings for online advertising
IAB Australia today presented its hybrid measurement system for Internet consumption in Australia, claiming it to be the most effective tool for understanding online behaviour and one that would help the growth of digital advertising.
Published in
Strategy
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Wednesday, 25 May 2011 15:46
Measurement catches up with online advertising
With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement'¦the envelope please.
Published in
Networking
Tagged under
Monday, 16 August 2010 07:16
Australian online ad market now worth $2.0b per year
The Australian online advertising market has broken through the $2B barrier according to IAB Australia's latest Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers.
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Market
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