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Displaying items by tag: IAB

IAB Australia today presented its hybrid measurement system for Internet consumption in Australia, claiming it to be the most effective tool for understanding online behaviour and one that would help the growth of digital advertising.

Published in Strategy
Wednesday, 25 May 2011 15:46

Measurement catches up with online advertising

With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement'¦the envelope please.

Published in Networking

The Australian online advertising market has broken through the $2B barrier according to IAB Australia's latest Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers.

Published in Market
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