Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical.
A day after Internet Australia called on the Department of Home Affairs to publish more of the submissions to the Federal Government's encryption bill, an additional 232 submissions have been placed on the department's website, bringing the total to 343 at the time of writing (7.50am AEST Wednesday).
A new report on mobile advertising in Australia finds mobile components are part of nearly half of all display campaigns today. But measuring the effects remains a challenge.
Five Internet standards bodies - the IEEE, Internet Architecture Board (IAB), Internet Engineering Task Force (IETF), Internet Society and World Wide Web Consortium (W3C) - have joined force to push other standardisations bodies to adopt a new paradigm for global, open standards based on "the effective and efficient standardization processes that have made the Internet and Web the premiere platforms for innovation and borderless commerce."
IAB Australia today presented its hybrid measurement system for Internet consumption in Australia, claiming it to be the most effective tool for understanding online behaviour and one that would help the growth of digital advertising.
The Australian online advertising market has broken through the $2B barrier according to IAB Australia's latest Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers.
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