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Displaying items by tag: IAB

Advertising agencies are starting to realise pDOOH’s potential, according to a study. Agencies say that flexible buying options, operational efficiency, and enhanced data targeting options piqued their interest in pDOOH, however, they still recognise that cross channel planning is still critical.

Published in Data

A day after Internet Australia called on the Department of Home Affairs to publish more of the submissions to the Federal Government's encryption bill, an additional 232 submissions have been placed on the department's website, bringing the total to 343 at the time of writing (7.50am AEST Wednesday).

Published in Government Tech Policy
Tuesday, 15 April 2014 06:46

Mobile advertising growing, but metrics tricky

A new report on mobile advertising in Australia finds mobile components are part of nearly half of all display campaigns today. But measuring the effects remains a challenge.

Published in Mobility

Five Internet standards bodies - the IEEE, Internet Architecture Board (IAB), Internet Engineering Task Force (IETF), Internet Society and World Wide Web Consortium (W3C) - have joined force to push other standardisations bodies to adopt a new paradigm for global, open standards based on "the effective and efficient standardization processes that have made the Internet and Web the premiere platforms for innovation and borderless commerce."

Published in Market

IAB Australia today presented its hybrid measurement system for Internet consumption in Australia, claiming it to be the most effective tool for understanding online behaviour and one that would help the growth of digital advertising.

Published in Strategy
Wednesday, 25 May 2011 15:46

Measurement catches up with online advertising

With online advertising tipped to break through the $4 billion a year mark by 2014, when it will represent the leading advertising market in Australia, the Interactive Advertising Bureau of Australia has finally selected its preferred supplier of online audience measurement'¦the envelope please.

Published in Networking

The Australian online advertising market has broken through the $2B barrier according to IAB Australia's latest Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers.

Published in Market

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