Slowing revenue growth and very lean revenue forecasts for next year means that the ‘fortune’ of Australia’s telcos are now less about attracting new customers as in retaining existing ones with more generous data caps and the reliability of network infrastructure, according to one telecoms analyst firm.
Mobile penetration across Australia has soared to 137% of the country alongside a slowing in the number of mobile subscribers in recent years.
Vodafone’s ‘mobile-only’ strategy is limiting its growth in the Australian market, according to one leading industry analyst who says it puts the telco at a ‘formidable disadvantage’ to its main rivals Telstra and Optus with their mobile and fixed-line services.
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