More Australian media deals with Google's News Showcase appear to be in the offing, aided by some government sweeteners, with a number of news publishers reported to be in discussions with the online advertising giant set to finalise agreements before the Australian Parliament passes the news media code into law.
The Federal Government is likely to give Google and Facebook a major concession before it puts its news media code legislation up for a vote, with a clause that says the two companies do not have to cut deals with publishers under the law if they can convince them to sign up to their news products.
Sundar Pichai, the head of Alphabet, the parent company of Google, has announced that the company will put up US$1 billion (A$1.39 billion) for an initiative called the Google News Showcase, which would "pay publishers to create and curate high-quality content for a different kind of online news experience".
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