Geospatial technology is increasingly important to the public and private sectors, according to Pitney Bowes.
Since implementing Yellowfin into Call Tracker - Jet Interactive has revolutionised the Marketing Analytics industry by providing their customers the ability to query the 'where' as well as the 'what' and the 'when' from the call data collected from every aspect of their marketing campaigns, providing an immediate competitive advantage. Cynthia Nilsen, Advertising Specialist, Australian Hearing, Customer of Jet Interactive said 'With 110 independent centres across Australia, the only way we could track the effectiveness of our marketing activities was via Jet Call Tracker.'
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