Online retail giant Amazon has been accused of copying Indian products and manipulating search results to favour its own products over private Indian brands, according to a Reuters investigation. Amazon has denied the claims.
e-commerce sales in the Indian market are forecast to reach US$120.1 billion - or 8.8 trillion rupee - in 2025, with the country witnessing high growth in the past few years, according to one global data and analytics firm.
India has published a draft of its proposed e-commerce rules, outlining measures to curb the growth of companies that have been taking advantage of their being first to market in what is a nascent digital market.
The US is trying to intervene in technology regulation in India, this time telling the government that proposed rules on e-commerce will affect plans by Walmart and Amazon to invest in the country.
The online smartphone market in India is set to cross 15 million units in the third quarter of 2018, an increase of more than 25% year-on-year, and comprising 38% of the total online market, technology analyst firm Canalys claims.
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