With 15% of US consumers and 8.1% in the EU combination of Great Britain, Germany, France and Italy owning a smartwatch or fitness Band, Australia is doing great at 13.7% penetration.
Kantar’s inaugural March 2016 wearables report revealed more than 1 in 10 US consumers own either a fitness band or smartwatch, nearly double European wearable ownership.
Research firm Gartner predicts 18.4% growth in the wearables market in 2016, and a further 17.5% in 2017.
New data suggest fitness wearables will be the ‘it’ bits until 2018, but from then on, smartwatches will overtake with tens of millions more users.
Fitness wearable company Fitbit has launched new colours into the Australian market and has issued a new app update.
The wearables market in Australia is still in its infancy, but the release of the Apple watch in April, and innovation from other players in the market, is expected to drive up revenues to $1 billion by 2018.
Concerns about privacy and confidentiality have been raised by researchers who have discovered how easy it is to monitor and record signals from mobile phones including the iPhone, and wearable devices like watches and fitness monitors.
Mercedes AMG Petronas Formula One driver and reigning champion Lewis Hamilton says he doesn't know why head-up displays have not been investigated before in the sport.
Apple will blow past Canalys’ 2014 estimate of 720,000 Android Wear watches as part of 4.6 million wearables sold in 2014 just with its initial order.
Fitbit’s latest wearable fitness devices, are surging and charging into online sales and into retail stores at last, with quality features to set Fitbit apart from the rest.
The Sony SmartBand Talk is now on sale in Australia, with the SmartWatch 3 close behind.
When things are banned they usually increase in desirability, but Microsoft’s new fitness health band wearable is unlikely to be banned anytime soon - with its screen on the opposite side you’d expect!
The future is bright for the wearables market with predictions that the worldwide smartwatch and wristband market is set to take-off, with smartwatches expected to comprise 40% of consumer wristworn devices by 2016.
Thanks Sam! Best article I've read in a little while :)
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