Telstra became the sponsor of the Football Federation Australia in May for a five-year term of digital rights and sponsorship, creating the My Football Live app, and now the first match has been streamed live.
On Sunday evening in Melbourne, the major sporting event was the A-League football final, the round-ball game's season finale.
Optus has ended its sponsorship of Football Federation Australia after five years with the round ball game. Oval balls are out too, with its sponsorship of AFL team Carlton to end this year. Other sponsorships are in doubt.
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