Enterprise marketers have been advised to embrace online advertising, with global analysts suggesting that enterprises, advertising technology vendors and digital marketers need to urgently redefine their online advertising strategies.
Creative software specialist Adobe has made some moves to strengthen its digital marketing business in Asia Pacific, making two fresh appointments today.
Australia leads the Asia Pacific region in the adoption of digital marketing. With further investment and skills development, Australia could become a regional centre of expertise for digital marketing in the region, says a new report.
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