Displaying items by tag: Digital marketing

Business applications company Progress has announced new digital marketing capabilities with the latest release of its SaaS analytics, personalisation and optimisation system Sitefinity Insight.

Guest Opinion: Digital marketing is the key to success these days and the correct social media plan is an important part of it. However, the basic success element in the marketing plan is how you strategize it. Strategies are the guiding light for your actions, and it also lets you see whether you are on the right track or not. It ensures efficient execution too.

Digital marketing and directory services provider Sensis has been sold to client experience and small business software provider Thryv.

Australian car subscription company Loopit Group has appointed Sim Tuzun as finance director to lead the group’s financial operations across its software arm, Loopit, and its consumer subscription arm, HelloCars, ahead of its upcoming capital raising.

Alibaba Cloud, the digital technology and intelligence backbone of China’s Alibaba Group, is partnering with multinational consumer goods company Unilever, in an initiative designed to enable Unilever to action next-generation digital marketing campaigns. 

Increased integration of marketing with other business functions and growth of digital marketing is contributing to an increase in demand for marketing skills, according to a newly published report.

IT aggregation and facilitation firm NEXTGEN has facilitated its acquisition of digital IT marketing and branding firm Bang to help its channel build their businesses.

Digital marketing is on the up despite nearly a third of marketers being unable to accurately measure its ROI.

Ecommerce platform Bigcommerce has signed up full-service digital commerce agency Exceed as its newest partner to service and consult to what it says is a growing collective of enterprise retailers demanding SaaS ecommerce solutions.

Curtin University has become just the fourth Australian university to join the edX global consortium of many of the world’s top ranked universities, with plans to build a global community of online learners who will be actively engaged with the Western Australian educator.

Transformation to the digital world is a significant factor in all businesses and industries these days, and Australian marketers are already leading other Asia Pacific countries in digital marketing proficiency.

Vehicle manufacturer Nissan has deployed Adobe’s digital marketing solution, Marketing Cloud, globally as a unified digital marketing platform for the Renault-Nissan Alliance partnership to help it deliver an integrated customer experience and consistent image across its multiple brands.

Our new series of interviews with top Australian IT executives continues with our interview featuring Sitecore’s Australian MD, Robert Holliday, talking about the complete digital marketing experience today, trends, ecommerce, gamification and plenty more!

New research shows Australia is a world leader in the adoption of digital marketing, but that skill shortages and budget constraints have slowed advanced implementation.

Websites optimised for smartphones are much more effective at converting visitors to customers, according to a major global research program.

Enterprise marketers have been advised to embrace online advertising, with global analysts suggesting that enterprises, advertising technology vendors and digital marketers need to urgently redefine their online advertising strategies.

Creative software specialist Adobe has made some moves to strengthen its digital marketing business in Asia Pacific, making two fresh appointments today.

Australia leads the Asia Pacific region in the adoption of digital marketing. With further investment and skills development, Australia could become a regional centre of expertise for digital marketing in the region, says a new report.

Australian and New Zealand businesses are spending a paltry amount of their digital marketing budgets on optimisation, despite evidence showing those who optimise are reaping thousands of dollars return for every dollar spent.

Adobe doesn’t want to be known any more as the Photoshop company, or the PDF company, or the Flash company.