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Displaying items by tag: Digital advertising

Digital advertising business specialising in property Rea Group is expanding its 2022 Springboard to Tech Program, making eight places available for women looking to take up a career in technology.

Published in Education

The Australian Competition and Consumer Commission has welcomed the Federal Government’s commitment to the adoption of key recommendations from its Digital Platforms Inquiry, saying they address its main competition and consumer priorities, including concerns about privacy and the use of data.

Published in Government Tech Policy

With the first commercial launches of 5G networks occurring throughout this year, 2020 has been identified as the year in which 5G connectivity starts to replace costly rollouts of fibre networks in remote areas, according to Juniper Research.

Published in Market

Amazon is disrupting the digital advertising market for the Google and Facebook “duopoly”, according to one global research firm which reports that global spending on digital advertising is forecast to reach US$520 billion by 2023.

Published in Strategy

A Republican senator in the US has asked the Federal Trade Commission to investigate Google over what could be anti-competitive acts in its "search and digital advertising practices".

Published in Technology Regulation

Global AI-driven direct audience insights and measurement platform Quantcast is partnering with applied analytics and AI firm, Quantium, in a move the two companies claim will bridge the gap between online and offline data.

Published in Data

Digital advertising services company, The Community Network, has been fined $230,000 by the Federal Court for breaching Australian Consumer Law (ACL) by engaging in “unconscionable conduct” in its dealings with one small business.

Published in Strategy

Ad blocking technology is a growing threat to the digital advertising industry, according to global professional services firm, Accenture, which says that despite this many Australians say they would pay to eliminate ad interruptions to their TV viewing.

Published in Strategy

The competition watchdog is taking action in the Federal Court against digital advertising services company, The Community Network, for allegedly engaging in unconscionable conduct in its dealings with two small businesses.

Published in Strategy

Part of an automated process that cuts ad creation and delivery time to minutes, boosting online publishers' productivity

Tuesday, 13 March 2012 17:51

Sensis CEO Bruce Akhurst to step down

Bruce Akhurst, the head of Telstra's directories subsidiary, Sensis, is leaving the job in May after 15 years with Telstra and seven at the helm of Sensis.

Published in Strategy

Telstra has taken the wraps off its new digital advertising business, created in June when it transferred Sensis Digital Media into Telstra and merged that business with Telstra Classifieds and BigPond Advertising.

Published in Strategy
Tuesday, 14 June 2011 17:26

Telstra merges digital advertising units

After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.

Published in Strategy

Robert Blake and Andy McNab, Ex AOL Europe Vice President and Ex AOL Advertising Sales Director to Add Fuel to the Fire

Monday, 11 April 2011 18:46

Rocket Fuel Continues UK Expansion

Els De Witte Appointed as UK Marketing Director to Implement Marketing Strategy

Media Industry's Most Intelligent Audience Profiling & Targeting Technology Now Available to UK Advertisers -Dominic Trigg Appointed to Spearhead Growth of UK Operations

Thursday, 10 February 2011 11:09

Sensis' digital strategy yet to bear fruit

Telstra has reported an 18 percent decline in Sensis' Yellow Pages print revenues as advertising moves online, but digital revenue is not growing.

Published in Listed Tech

Digital advertising expenditure is predicted to overtake TV and newspaper advertising in Australia within three years.

Published in Market

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