The fact that even a company valued at US$2 trillion (A$2.7 trillion) has to sometimes heed public sentiment has been aptly illustrated by Apple announcing overnight that it would be lowering its take on apps sold from its App Store to 15% for small businesses that pull in less than a million.
Apple's iPhone sales fell sharply, both for the fourth quarter of its financial year and also for the full year, the company's results, released on Friday, show.
iPhone maker Apple is putting the heat on its suppliers to cut down on production delays in completing work on its 5G models, the Nikkei Asian Review says, adding that the Cupertino-based giant was contemplating delays of between four weeks and two months in bringing the devices to market.
Tech behemoth Apple has issued a second earnings guidance for its second quarter, warning of a shortage of iPhones around the globe due to the continuing spread of the coronavirus in China.
A court battle between chip maker Qualcomm and Apple will begin in San Diego on Monday, with the Cupertino giant accusing its one-time supplier of engaging in patent licensing practices that amounted to double-dipping.
Apple has announced that it will expand its operations in Austin, Texas, with a new campus to be built in North Austin at an estimated cost of US$1 billion.
Apple is in the process of creating an online tool for law enforcement officers to make formal demands for data about its users, a report claims.
Apple has become the first publicly listed American company to achieve a US$1 trillion value, with the firm achieving the milestone when its shares hit US$207.04 at about noon on Thursday.
Apple sold less iPhones in the latest quarter but earned a lot more than a year ago, given the price of its iPhone X began at US$1000, according to the company's results for the first fiscal quarter of 2018. The user base of active devices rose to 1.3 billion in January.
Production of the iPhone X will be cut by half from the 40 million units planned for the first three months of 2018, a report claims.
Qualcomm has fired another shot in its battle with Apple, filing lawsuits in China to try and stop the iPhone maker from selling and manufacturing phones in the country.
The most revealing part of the press release announcing the fact that Apple has open-sourced its Swift programming language lies right at the end. And it is rather disturbing.
Whether Apple's watch fails or not — and that is a relative question — it matters not one whit to the company. This is just another device which will help to boost the company's data gathering.
Apple is full of momentum with the hugely successful launch of its new iPhone range and it looks set to continue, with an iPad launch event reportedly set for 16 October.
Apple has finally let the cat out of the bag, inviting media to its Cupertino, California hometown for a "special event", where it's expected to unveil the next generation of iPhones and potentially an iWatch.
Apple has filed a patent for a potentially game-changing device -a tiny desktop computer that uses a small projector and a nearby wall instead of a monitor.
Apple's amazing new second campus, dubbed the 'spaceship', has been cleared for construction by Californian officials.
Apple has invited media to an event on 10 September, all but confirming the new iPhones will be announced in a week's time.
Ok, so we all know that Steve Jobs is on another planet half the time, with recent departures sneakily disguised as 'medical leave', from where he gets his world-beating iDeas, and now he's not-so-secretly building a new campus in a UFO-esque donut shape - but we all really know it's a life-size vessel to introduce us all to Jobs' iPlanet!!
Norman Foster - the architect behind the 'Gherkin' building that has become a visual shorthand for London much as a shot of the Opera House identifies Sydney as a movie's location - is reportedly working on the design of Apple's new Cupertino campus.
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