Traditional marketing (eg, segmentation and campaigns) wasn't working for HSBC Australia or its customers, according to head of data, analytics and decisioning Fabian Abacum, so a new approach was required.
A major supplier of enterprise customer engagement software thinks an injection of empathy into automated systems might assuage some concerns about AI as well as improving people's somewhat jaundiced view of large organisations.
Global enterprise applications company IFS has announced that Brisbane-based property development company, QM Properties, will deploy IFS Applications to transform its business with customer experience improvements enabled by real-time data access, CRM and mobility features and robust property lifecycle management capabilities.
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