Displaying items by tag: COVID crisis

GUEST OPINION by Katrina Wong, Segment: Consumers’ collective flight to digital sparked a global CDP boom in 2020 and, as the economy recovers, Australian businesses that don’t implement the technology may struggle, writes Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

The COVID crisis has demonstrated the viability of mass remote working and embracing the practice long term has significant advantages, writes Shad Mortazavi, Founder and Managing Director, OpenIQ

GUEST OPINION by Shad Mortazavi, Founder and Managing Director, OpenIQ: Did your company’s contact centre make a sudden shift to remote working when the COVID crisis struck? If so, you’re in good company. In the wake of government shutdown announcements in March 2020, scores of Australian organisations equipped their agents with mobile devices and dispatched them home to work.

As cloud technology, data analytics and cyber-security increasingly dominate the ICT agenda, old school CIOs need to find new ways to add value to the organisations they serve.

GUEST OPINION by Wayson Vannatta, Chief Information Officer at WatchGuard Technologies:Infrastructure, intellectual property and IT security…just a decade ago, the CIO’s role as curator and custodian of the backroom cost centre that was ICT was well defined. So was their place at the top table, where their expertise in what was then an esoteric area of operations went largely unchallenged.