POSmusic, a global marketing platform that helps brands connect and engage with customers through music, says Australian brands will now be able to offer their own branded music apps for the first time with their newly launched platform.
The continuing loyalty of New Zealanders to a particular brand is seemingly dependent on their online experiences, and the country's telecoms providers have fared poorly in this area in the eyes of their customers, according to a newly published survey by SAP.
Apple has been shunted to second behind Google in the rankings for the top 100 most valuable brands in the world this year released on Wednesday by WPP and Milward Brown.
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