Telstra registered a 14% increase in brand value to US$12.4 billion in 2017, retaining the title of the most valuable telecoms brand in Australia and climbing one spot to 13th place globally in the Brand Finance Telecoms 300 rankings.
Auckland, 10 July 2017 – Companies must align omnichannel design with brand values to deliver memorable customer experiences.
Apple has been shunted to second behind Google in the rankings for the top 100 most valuable brands in the world this year released on Wednesday by WPP and Milward Brown.
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