Displaying items by tag: Behaviour

Tuesday, 04 May 2021 12:57

Consumer behaviour changing, study finds

Australian companies are poised to recover from the COVID-19 pandemic, and this recovery will usher a change in consumer behaviour, according to a study. As customer sastisfaction soar, the study recommends "companies should adapt to the new normal" to deliver different experiences to attract and retain loyal consumers. 

Published in Business IT

Behavioural advertising may not be as effective as it has been made out to be, with a study in the US finding that publishers only get 4% more for an ad impression that has a cookie enabled, compared to one that has none.

Published in Strategy

From trolling, to threats of physical violence, to sexual abuse, the number of men and women falling victim to online harassment continues sadly rising.

Published in Home Tech
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