Consumers bought fitness bands and smartwatches in droves, but many of those devices have ended up in sock drawers due to a broken user experience.
Consumers enter the Smart Home journey with the expectation of creating an intelligent home that anticipates and serves their needs in a delightful, low maintenance manner – wrong.
Argus insights seems to think so. It says the number of consumers without a smartphone shrinks at a faster rate than the number of consumers without an iPhone. Or to be blunt, consumers are buying other brands over Apple.
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