Displaying items by tag: Advertising

SAS has concluded its major annual global forum event for another year, bringing with it a range of announcements including the return on investment acceleration for customers using SAS’ cloud-first portfolio, the SAS 360 Match first-party ad-serving platform for video-on-demand providers, and the batting lab showing kids the value of data and analytics.

Published in Data

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Published in Guest Interviews

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Published in Business IT

Smith Brothers Media is a full-service digital agency that is passionate about helping great businesses grow and improve. CEO James Smith spoke with iTWireTV about how businesses of all sizes can make their communication channels work at peak efficiency.

Published in Guest Interviews

The REA Group, a global online real estate advertising company, has said it will cancel a number of sex-associated domain names which have been acting to redirect traffic to its site.

Published in Strategy

GUEST RESEARCH: Strategic research and consulting agency, Fifth Dimension, has released the results of its worldwide research into sustainability and what consumers want governments and companies to do about it.

Published in Guest Research

Australian billionaire mining magnate Andrew "Twiggy" Forrest AO has launched criminal action against Facebook over scam cryptocurrency advertisements that used his image, claiming Facebook has breached anti-money laundering laws.

Published in Market
Thursday, 21 October 2021 18:22

Smart AdServer integrates with Publica

Independent advertising tech platform, Smart, has announced a new partnership with Connected TV (CTV) ad platform Publica, to accelerate Smart’s growth ambitions in the expanding CTV sector.

Published in Deals

Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.

Published in People Moves

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

Published in Enterprise Solutions

'The 20th edition of the Australian Entertainment and Media Outlook 2020-2024 report from PwC has arrived, showing that to the end of December 2020, total Australian advertising spend contracted by 8.0% to A$15.4 billion, and consumer spend dropped by 1.9% to A$42.5 billion - with plenty more detail to share, so read on!

Published in Business IT
Thursday, 15 July 2021 13:47

Snowflake adopts Unified ID 2.0

Data cloud specialist Snowflake has announced support for Unified ID 2.0, which will help organisations enrich their audience data without sharing personally identifiable information.

Published in Enterprise Solutions

Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Published in Telecoms & NBN

Austraian artificial intelligence (AI) and machine learning platform for decision augmentation SourseAI has secured $1.5 million in funding to negate "gut decision-making" in the media, telco and utilities sectors. 

Published in Business Intelligence

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Published in People Moves

Reset Australia is demanding greater data protections for teenagers after it uncovered a Facebook loophole that allows teenagers to be profiled and targeted with advertising based on a range of age inappropriate interests, such as alcohol, smoking, gambling, and extreme weight loss.

Published in Home Tech

The director of an Australian digital marketing solution provider has warned that the next update of iOS by Apple will affect local businesses who are running their own Facebook Ads, preventing the social media giant from gaining access to some user data unless the user approves of it.

Published in Security

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