Displaying items by tag: Advertising

SAS has concluded its major annual global forum event for another year, bringing with it a range of announcements including the return on investment acceleration for customers using SAS’ cloud-first portfolio, the SAS 360 Match first-party ad-serving platform for video-on-demand providers, and the batting lab showing kids the value of data and analytics.

Global commerce media platform provider Criteo has appointed Manuela Cadd as director regional go-to-market in Australia and New Zealand.

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

In early 2021, the US owner of the famed Yellow Pages business, Thryv, purchased Australia's publisher of our Yellow Pages, Sensis, with both companies having gone digital long ago, with Thryv's impressive platform breathing new life into the SMB sector that will soon be enhanced even further with ThryvPay.

Smith Brothers Media is a full-service digital agency that is passionate about helping great businesses grow and improve. CEO James Smith spoke with iTWireTV about how businesses of all sizes can make their communication channels work at peak efficiency.

The REA Group, a global online real estate advertising company, has said it will cancel a number of sex-associated domain names which have been acting to redirect traffic to its site.

GUEST RESEARCH: Strategic research and consulting agency, Fifth Dimension, has released the results of its worldwide research into sustainability and what consumers want governments and companies to do about it.

Australian billionaire mining magnate Andrew "Twiggy" Forrest AO has launched criminal action against Facebook over scam cryptocurrency advertisements that used his image, claiming Facebook has breached anti-money laundering laws.

Independent advertising tech platform, Smart, has announced a new partnership with Connected TV (CTV) ad platform Publica, to accelerate Smart’s growth ambitions in the expanding CTV sector.

Australians have lost over $70 million to bogus investment scams in the first half of this year and a massive increase in losses are predicted by the end of the year, according to the consumer watchdog the ACCC.

Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

'The 20th edition of the Australian Entertainment and Media Outlook 2020-2024 report from PwC has arrived, showing that to the end of December 2020, total Australian advertising spend contracted by 8.0% to A$15.4 billion, and consumer spend dropped by 1.9% to A$42.5 billion - with plenty more detail to share, so read on!

Data cloud specialist Snowflake has announced support for Unified ID 2.0, which will help organisations enrich their audience data without sharing personally identifiable information.

Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Austraian artificial intelligence (AI) and machine learning platform for decision augmentation SourseAI has secured $1.5 million in funding to negate "gut decision-making" in the media, telco and utilities sectors. 

Engine Australia has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first national self-exclusion register for online and phone gambling.

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Reset Australia is demanding greater data protections for teenagers after it uncovered a Facebook loophole that allows teenagers to be profiled and targeted with advertising based on a range of age inappropriate interests, such as alcohol, smoking, gambling, and extreme weight loss.

The director of an Australian digital marketing solution provider has warned that the next update of iOS by Apple will affect local businesses who are running their own Facebook Ads, preventing the social media giant from gaining access to some user data unless the user approves of it.