Displaying items by tag: Advertising

Independent advertising tech platform, Smart, has announced a new partnership with Connected TV (CTV) ad platform Publica, to accelerate Smart’s growth ambitions in the expanding CTV sector.

Australians have lost over $70 million to bogus investment scams in the first half of this year and a massive increase in losses are predicted by the end of the year, according to the consumer watchdog the ACCC.

Scroll Media is a digital advertising network of publishers with a focus on branded content, integration and programmatic advertising sales, using cutting edge AI and ML, and they've just expanded their sales team in the Australian market.

As the available channels for advertising increase, so too does the complexity of managing advertising inventory and campaign results. Salesforce has announced Advertising Sales Management for Media Cloud to aid publishers in managing cross-channel advertising sales, automating advertising, improving campaign performance, and driving revenue.

'The 20th edition of the Australian Entertainment and Media Outlook 2020-2024 report from PwC has arrived, showing that to the end of December 2020, total Australian advertising spend contracted by 8.0% to A$15.4 billion, and consumer spend dropped by 1.9% to A$42.5 billion - with plenty more detail to share, so read on!

Data cloud specialist Snowflake has announced support for Unified ID 2.0, which will help organisations enrich their audience data without sharing personally identifiable information.

Telstra announced a campaign to introduce its new brand positioning, Australia Is Why. The new campaign showcases the role Telstra plays in supporting Australia and its diverse communities and was created by long-term agency partner, The Monkeys, part of Accenture Interactive.

Austraian artificial intelligence (AI) and machine learning platform for decision augmentation SourseAI has secured $1.5 million in funding to negate "gut decision-making" in the media, telco and utilities sectors. 

Engine Australia has been appointed by the Australian Communications and Media Authority (ACMA) to develop and operate Australia’s first national self-exclusion register for online and phone gambling.

Advertising, marketing, and public relations agency Ogilvy Australia has appointed Mark Albert as Chief Data & Analytics Officer as part of the further enhancement of its data intelligence offering.

Reset Australia is demanding greater data protections for teenagers after it uncovered a Facebook loophole that allows teenagers to be profiled and targeted with advertising based on a range of age inappropriate interests, such as alcohol, smoking, gambling, and extreme weight loss.

The director of an Australian digital marketing solution provider has warned that the next update of iOS by Apple will affect local businesses who are running their own Facebook Ads, preventing the social media giant from gaining access to some user data unless the user approves of it.

French global advertising and public relations company Publicis Groupe has acquired Melbourne-based digital commerce transformation provider Balance Internet.

Security firm Avast has warned that it foresees more COVID 19 vaccination scams and attacks on healthcare and pharma organisations in 2021.

Employment demands for Australian executives are at historically low levels despite a rise of 14% in demand for August, as advertising for executive positions continues to rise post lockdown and “cracks appear” in the working from home alternative, according to a new report from the chief of executive search firm EL Consult, Grant Montgomery.

Australia’s competition watchdog the ACCC is hauling global search giant Google before the Federal Court over allegations that the company misled Australian consumers to obtain their consent to expand the scope of personal information that it could collect and combine about consumers’ Internet activity - for use by Google, including for targeted advertising.

Job advertising increased markedly in May, with South Australia showing the largest job ad growth out of all states in the month, according to the latest jobs advertising report from recruitment firm SEEK.

Improvements to customer loyalty schemes and broader legislative reforms are required to protect consumers using loyalty schemes, according to a report from Australia’s competition and consumer regulator, the ACCC.

GIPHY, the entertaining online database of billions of short looping videos, announced today its integration with Oracle Data Cloud to measure advertising delivery, viewability and invalid traffic across its billions of GIFs.

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