Displaying items by tag: Adtracking technology

Apple has opened up a possible new revenue stream that could be as much as US$60 billion (A$77.6 billion) through its new privacy narrative, a main part of which is its ad-tracking technology that in the iOS 14.5 update, technology analyst outfit Counterpoint Research claims.

Published in Mobility

Apple's new ad-tracking technology appears to have had a big effect on the behaviour of users, with an analytics company owned by Verizon Media claiming that it has seen an 87% opt-out rate after two weeks (or a 13% opt-in rate).

Published in Technology Regulation

The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Google's new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working.

Published in Business Intelligence

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