Displaying items by tag: APAC PR

GUEST CONTRIBUTION* By David Frost, CEO, PR Deadlines: In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.

GUEST CONTRIBUTION* : In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational agency.

Published in Strategy

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