Freeview Australia's enhanced HbbTV service provides more seamless integration between broadcast and on-demand BVOD services.
Market research company Roy Morgan has found 8.6 million Australians watch catch-up TV services ABC iView, SBS On Demand, 7plus, 9Now and 10 Play – a category which Morgan calls 'broadcast video on demand.'
Good God, VOD is a hit in the way General Zod never was, with “subscribers” to free and paid services up 30%, and nearly half of those subscribers claiming to “rarely watch Free to Air TV”.
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Sock it to 'em, Sam!
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