“Pure Storage is renowned for delivering simplicity, flexibility, and value to complex enterprise storage deployments and we are bringing this to our Partner Program as well. Services and recurring revenue streams will define the winners and losers of the IT channel this year and the enhancements we are announcing today will help ease the transition to these services for our partners,” comments Pure Storage area vice president Asia Pacific and Japan Andrew Fisher.

The Partner Program will allow partners to participate in one-to-many routes to market, differentiated benefits based on tier, and more:

Power to sell the portfolio in the way that best aligns with partners’ unique business and customer needs: Pure Storage’s Partner Program now provides specific requirements and benefits for partners whether they are reselling or offering managed services, as-a-service solutions, or cloud native architecture. Since Pure Storage has integrated Portworx offerings into its 100% channel model, this flexibility in routes to market also applies to cloud native and Kubernetes-based applications in an increasingly container-driven world.

Tiered rewards for capability and solution specialisation: Pure Storage introduces new, differentiated benefits for Elite partners who have invested in partnering with Pure Storage, including incentives, discounts, and marketing resources

Expanded programs to support service specialisation and distribution partners: New Service Specialisation Program enables partner-branded professional and support services around Pure Storage’s technology. Pure Storage has also introduced a formal program to support Pure Storage’s distribution partners.

These changes also include simplified requirements by aligning solutions to enable partners to invest in multiple routes-to-market enablement. Additionally, the Pure Storage Partner Program will now adhere to Pure Storage’s fiscal year, beginning 7 February 2022.

Pure Storage has been 100% channel led since its founding, and providing a world class Partner Program is critical to its success. To deliver continuous improvements to the Program, Pure Storage aligns partner feedback, customer needs, and its company strategy to advance its Program in ways that help partners drive faster, smarter, and more innovative business.