Monday, 16 August 2010 18:15

Yahoo! puts Barclays Premier League highlights on the web


Highlights of every Barclays Premier League football (soccer) match will be available on Yahoo!'s UK site.

Up to five minutes of highlights from every Barclays Premier League (BPL) match in the 2010/11 season will be available  on the web, thanks to Yahoo! and advertisers including Adidas, Heineken, BT and Sony Pictures.

"For the casual or serious football fan, it's the best bits of the weekend's action - perfect to catch up on games you may have missed, for sharing with friends and for being part of the conversation at work on Monday," said Mark Rabe, managing director of Yahoo! UK.

"For advertisers, it's a perfect example of Yahoo!'s Science, Art and Scale - a large volume of quality video inventory reaching a potential monthly audience of over 24 million users with all the tools, targeting and creative support Yahoo! offers to the market," he added.

Premier League chief executive Richard Scudamore said "The way fans access Barclays Premier League action is growing ever more diverse and sophisticated. The online highlights package is an important medium for supporters of all our clubs to be able to follow match action."

As long as they're in the UK, and not among the millions of overseas fans. In a boringly predictable situation, the BPL highlights on Yahoo!'s site are not available from outside the UK. It might be more accurate to say that they're not available unless Yahoo's servers think you are in the UK, which is a slightly different matter.

Can we expect that to change in the reasonably near future? Please read on.

Curiously, Mr Scudamore also said "I am sure they [Yahoo!] will do a fantastic job in reaching the widest possible online audience over the next three seasons."

Both Yahoo! and the Premier League are global brands, yet they - and so many other organisations - refuse to act globally, preferring to slice-and-dice rights to the detriment of the audience (who, it should be remembered, are the ones that ultimately pay for all this).

Unless Mr Scudamore's observation was a hint that wider availability is planned, overseas fans might be tempted to borrow a line from another big name in UK culture, and declare "a plague o' both your houses!"


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Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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