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Monday, 10 February 2014 10:17

Telstra in talks to bring Google's Chromecast to Australia Featured

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Google's Chromecast could finally be making a debut down under thanks to Telstra, which is reportedly working on a deal with the search giant to launch the inexpensive entertainment device.

The Australian is reporting this morning that Australia's biggest telco Telstra is in "secret talks" with Google to have its Bigpond media properties deivered through the Chromecast dongle, or possibly even embedding the Chromecast device into its own digital media player T-Box.

Google describes Chromecast, which launched in the United States last year, as "the easiest way to enjoy online video and music on your TV. Plug it into any HDTV and control it with your existing smartphone, tablet, or laptop."

It takes the form of a small HDMI dongle that allows streaming media such as YouTube, Nextflix, and Google Play to be streamed to any TV, through Wi-Fi.

Telstra also plans to sell the device around the same price as the United States, where the device costs US$35.

That's significantly cheaper than its main rival Apple TV, which comes in at around the $100 mark down under.

Eager customers in Australia who don't want to wait for Telstra can import the Chromecast through a US shipping forwarder, or through Fishpond for $60.

Now might be the right time for Telstra to get more involved in the content streaming business, with Netflix announcing a $3 billion spend on content this year.

For more information check out Google's official Chromecast page here.


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