Friday, 07 April 2017 02:01

Switch launching OTT on-demand video streaming app

Christopher Stenhouse, CEO Switch Media Christopher Stenhouse, CEO Switch Media

Australian-based global content streaming company Switch Media is set to launch its AppSolute over the top (OTT) video streaming service.

The end-to-end, ready-to-go app framework enables content owners to rapidly deliver live and on-demand media to their own fully branded multi-screen app.

Switch will launch AppSolute at the 2017 National Association of Broadcasters show which is to be held in Las Vegas from 24 to 27 April.

According to Switch chief executive Christopher Stenhouse, AppSolute is a “game changer” in over the top (OTT) streaming because it includes all necessary video-on-demand and live streaming capabilities, publishing, data driven analytics tools, is fully customisable, and can seamlessly monetise the content.

“This multi-screen app makes it easy for any organisation, from business and sporting organisations to education institutions and government, to rapidly launch dynamic OTT video services to their audiences across any screen.

“It opens opportunities beyond the conventional media and broadcasters to a much wider enterprise world where companies can create their own content platforms.

“These may include niche sports competitions, community events and performances, staff-training and resources, promotional videos, or archival footage for reference or research.”

Stenhouse says Switch’s advanced data-driven analytics can provide in-depth, real-time insights and data around how content/media is performing, being consumed and how people are being engaged.

“It also includes video quality and advertising performance intelligence, which equips content providers with real-time actionable insights to increase viewer engagement and return on investment.”

Switch says users of AppSolute can fully customise and launch apps to the desktop, mobile platforms and Smart TVs using its proprietary modular architecture, and publish and manage VOD and linear content on their apps via the AppSolute CMS module in Media Manager.

And, Stenhouse says that streamed programmes can also be monetised through integration with Switch’s server-side ad insertion tool AdEase, which was launched last year.

“AdEase allows the on-demand content, from ‘live event’ sport to news and drama, to side-step the ad-blocking apps and deliver a seamless viewing experience. This integrates ads with programme content on any digital device as part of the end-to-end AppSolute package.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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