Thursday, 16 April 2020 10:34

Readly to offer digital access to 5000 magazines in Aust, NZ

Readly to offer digital access to 5000 magazines in Aust, NZ Image by kconcha from Pixabay

Swedish firm Readly, which offers access to thousands of magazines through a digital app, has launched in Australia and New Zealand, and will offer subscriptions for $14.99 per month.

The app provides access to more than 5000 magazines and a statement from the company said it was launching at the right time, given that people are stuck at home due to the lockdown brought about by the coronavirus pandemic.

“By using new technology and embracing new consumer habits and preferences, we believe that great value can be created for both consumers and publishers in Australia," said Readly chief executive Maria Hedengren.

"Smartphone usage is increasing, digital content consumption is on the rise and the 'all-you-can-eat' subscription model is becoming the new standard.”

Readly was started in 2012 and was described by the UK's Financial Times as being among the 1000 fastest growing European companies in both 2019 and 2020.

The company said once an individual subscribed, he/she could pause the subscription or cancel at any time without any financial penalty being incurred.

Among the local titles which are available on Readly are The Australian Women’s Weekly, ELLE Australia, Harper's Bazaar, BELLE, Frankie and National Geographic Kids.

Well-known international publications that are available through the app are Time, Fast Company, Vogue, Forbes, National Geographic, Cosmopolitan and Elle.

“Ever since our launch in 2013 we have been building an ecosystem around magazine content," said Hedengren.

"One result of that is the data insights we share with publishers, enabling them to optimise their business. We have a collaborative approach and want to support the publishing industry in any way we can.”

Readly is available in 50 countries and anyone who wishes to join can sign up here. Publishers will be able to obtain data points and statistics to guide them on content and reader preferences.

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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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