The company said in a statement that a shopper only needed a Samsung Galaxy S20 to have a look at an enhanced shopping experience through a proof-of-concept application from Virtual Immersive.
“Imagine looking for a pair of shoes you have had your eye on, but you have little time to scour the shops looking for them," explained Clive Dickens, Optus vice-president of Content and Product Development.
"This application allows you to hold your phone over the image of the shoes, instantly bringing up a list of shops nearby that have stock in your size, as well as the stores with the best specials.
“Thanks to Optus 5G, today’s showcase is a fantastic example of the benefits that 5G can deliver to both the consumer and the retailer, creating a dynamic and efficient shopping experience for the time-poor consumer, as well as enabling unique opportunities for retailers to engage even deeper with customers."
Virtual Immersive chief executive Simone Clow said: “The 5G-enabled shopping future will give us greater control over our purchasing decisions.
"By using blockchain, we can visually depict in AR where the materials from an item such as clothing were sourced, which is becoming increasingly important to savvy shoppers looking for sustainable and ethically made products.
"Personalised suggestions of outfits can also be presented to shoppers based on their profile and preferences, revolutionising the way we shop.”