Wednesday, 29 July 2020 11:21

Optus shows Sydney its vision of future of shopping

Optus shows Sydney its vision of future of shopping Courtesy Optus

Telco Singtel Optus has demonstrated its vision of what the future of shopping would look like, with an augmented reality technology showcase being demonstrated at Westfield Eastgardens in Sydney's south-east.

The company said in a statement that a shopper only needed a Samsung Galaxy S20 to have a look at an enhanced shopping experience through a proof-of-concept application from Virtual Immersive.

“Imagine looking for a pair of shoes you have had your eye on, but you have little time to scour the shops looking for them," explained Clive Dickens, Optus vice-president of Content and Product Development.

"This application allows you to hold your phone over the image of the shoes, instantly bringing up a list of shops nearby that have stock in your size, as well as the stores with the best specials.

"Not only does this save the shopper time foraging through the mall, it also has the potential to save them money.

“Thanks to Optus 5G, today’s showcase is a fantastic example of the benefits that 5G can deliver to both the consumer and the retailer, creating a dynamic and efficient shopping experience for the time-poor consumer, as well as enabling unique opportunities for retailers to engage even deeper with customers."

Virtual Immersive chief executive Simone Clow said: “The 5G-enabled shopping future will give us greater control over our purchasing decisions.

"By using blockchain, we can visually depict in AR where the materials from an item such as clothing were sourced, which is becoming increasingly important to savvy shoppers looking for sustainable and ethically made products.

"Personalised suggestions of outfits can also be presented to shoppers based on their profile and preferences, revolutionising the way we shop.”

Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News