Wednesday, 29 July 2020 11:21

Optus shows Sydney its vision of future of shopping

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Optus shows Sydney its vision of future of shopping Courtesy Optus

Telco Singtel Optus has demonstrated its vision of what the future of shopping would look like, with an augmented reality technology showcase being demonstrated at Westfield Eastgardens in Sydney's south-east.

The company said in a statement that a shopper only needed a Samsung Galaxy S20 to have a look at an enhanced shopping experience through a proof-of-concept application from Virtual Immersive.

“Imagine looking for a pair of shoes you have had your eye on, but you have little time to scour the shops looking for them," explained Clive Dickens, Optus vice-president of Content and Product Development.

"This application allows you to hold your phone over the image of the shoes, instantly bringing up a list of shops nearby that have stock in your size, as well as the stores with the best specials.

"Not only does this save the shopper time foraging through the mall, it also has the potential to save them money.

“Thanks to Optus 5G, today’s showcase is a fantastic example of the benefits that 5G can deliver to both the consumer and the retailer, creating a dynamic and efficient shopping experience for the time-poor consumer, as well as enabling unique opportunities for retailers to engage even deeper with customers."

Virtual Immersive chief executive Simone Clow said: “The 5G-enabled shopping future will give us greater control over our purchasing decisions.

"By using blockchain, we can visually depict in AR where the materials from an item such as clothing were sourced, which is becoming increasingly important to savvy shoppers looking for sustainable and ethically made products.

"Personalised suggestions of outfits can also be presented to shoppers based on their profile and preferences, revolutionising the way we shop.”


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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