Friday, 03 August 2018 11:23

Optus secures UEFA Champions League, Super Cup and Europa League rights


Optus is increasing its premium football content, "demonstrating its commitment to becoming the home of premium football", with the acquisition of Australian broadcast and transmission rights to three major UEFA leagues for the next three years.

We're reminded the UEFA Champions League is "the most prestigious international club competition in the world" and Optus Sport proudly boasts it will "show every match live starting with the play-offs this August, followed by all group stage matches live, starting in September 2018 and continuing through until the final in 2019.

"Twenty-six teams have already qualified, with the remaining six teams still competing to be included in the final draw. The 2018/19 tournament will feature last year’s winner Real Madrid, Premier League winners Manchester City, the 2017/18 UEFA Champions League runners-up Liverpool, La Liga champions Barcelona and Italian Serie A winners Juventus.

"Meanwhile, the 2018/19 Europa League will feature a range of top ranked club teams including Chelsea and Arsenal. The competition format will also see teams that finish third in the UCL Group Stage of the UEFA Champions League given a second chance in the round of 32 in the Europa League."

Optus Sport also says it will "show live and exclusive the UEFA Super Cup on 16 August (17 August in Australia) between the winners of last season’s Europa League Atletico Madrid and the winners of the Champions League Real Madrid".

The company says these announcements mean "Optus Sport will now offer an enormous range of premium European football", including the live Australian rights to:

  • Premier League 2018/19 -2021/22
  • FIFA Women’s World Cup in 2019 and other FIFA events
  • UEFA Nations League 2018 and 2020
  • UEFA Euro 2020
  • UEFA Super Cup 2018-2020
  • UEFA Champions League 2018/19- 2020/21
  • UEFA Nations League Final 2019 and 2021
  • UEFA Europa League 2018/19- 2020/21
  • European Qualifiers for Euro 2020
  • European Qualifiers for 2022 FIFA World Cup
  • Selected international friendlies played in Europe by UEFA teams 2018-2022

Optus managing director of Marketing and Product, Ben White, said: “This is an incredibly exciting time for Optus as we continue to build upon our strategy of delivering elite international football and exclusive content for customers.

“Adding these tournaments and elite football matches to Optus Sport provides our customers with more than double the live premium football content compared to this time last year.”

UEFA director of Marketing, Guy-Laurent Epstein, added, “We are excited to partner with Optus in the territory of Australia.

“Optus has proven its dedication to football in recent years, acquiring a considerable portfolio of premium footballing content.

“We look forward to seeing the way in which Optus builds the UEFA club competition brands in the territory and makes the competitions available for fans in Australia.”

Over the next 12 months, Optus says its programming slate "now includes every match of the Premier League season, every match of the UEFA Champions League, the new UEFA Nations League, every match of the UEFA Europa League, the first ever Nations League finals tournament and every match of the 2019 Women’s World Cup".

White added: “We have a clear vision for Optus Sport and our newly acquired rights highlight our confidence in our platforms as well as our production and approach.

“We are fully committed to our long-term strategy of delivering must-have exclusive content for customers and will continue to build our credentials of delivering an excellent viewing experience for customers across the Optus Sport platforms.”

The telco also notes it "continues to provide Optus Sport to all Australians at no cost until 31 August", as a result of its World Cup streaming debacle from earlier this year.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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