With Sony’s Playstation about to rack up its 20th anniversary in the Australian market early next year, Sony Computer Entertainment Australia (SCE Aust) is celebrating early with the PS4 named as Australia’s fastest selling home video games console of all time.
Naturally, Sony crows that this makes the PlayStation brand Australian gamers’ “favourite place to play”, with the NPG Group also saying that the PS4 ‘retains the number one next-gen console leadership position’.
Luis Gil of NPG Group Australia said: “the Console Hardware category in Australia has more than doubled in value since release of 8th Generation Hardware in 2013. PlayStation 4 accounted for a substantial 44% of the total category value since its launch”.
Playstation stalwart and long-time SCE Aust MD, Michael Ephraim said: “As PlayStation powers into its twentieth year in Australia, we couldn’t be happier with our position with PS4 at the top spot of the interactive entertainment industry.”
“I’ve watched this business grow over the 20 years and have had the pleasure of being part of the monumental change in innovation and category growth; of which PlayStation has historically been a key driver of. PlayStation 4 is now the fastest selling home console in Australian history and this reflects the passion of our players, our partners and the quality of the PlayStation offer.”
The gaming behemoth also talks up ‘continued personalisation that includes the introduction of a USB Music Player, themes, home screen colours, voice control and a dedicated YouTube app.’
Upcoming software includes ‘SingStar Ultimate Party, DRIVECLUB, Minecraft PS4 Edition, Far Cry 4, Grand Theft Auto 5, Assassin’s Creed: Unity, Call of Duty: Advanced Warfare and LittleBigPlanet 3”, with early 2015 titles to include ‘The Order: 1886, Bloodborne and Until Dawn.’
PlayStation TV will also be introduced across Australia on November 14, with a dedicated Plus7 TV app from Yahoo!7 to become available for the PS4 before year’s end.