Friday, 27 November 2020 08:20

India's TWS shipments took off in third quarter: Counterpoint

India's TWS shipments took off in third quarter: Counterpoint Courtesy Counterpoint Research

India's true wireless stereo hearables market took off in the third quarter, with growth of 723% year-on-year, the technology analyst firm Counterpoint Research says, adding that this was one of the few segments that managed to defy the economic slowdown in the country.

The top three brands made up almost half of the total shipments,m with boAt taking 18% share while Xiaomi retained its second spot and realme fell back to third. JBL Harman and Apple rounded off the top five.

Research associate Anam Padha said: “Inventory build-up prior to the festive season, along with a good number of new launches and the entry of new players like OnePlus, vivo and Infinix, drove this substantial growth.

tws india

"Besides, work-from-home and study-from-home due to the COVID-19 pandemic continued to boost demand.”

Regarding smartphone OEMs’ IoT strategy, research analyst Shilpi Jain said: “Most of the smartphone OEMs now have entered the CIoT segment and are expanding their TWS portfolios across price tiers to benefit from the huge potential it has.

india tws two"Increase in ‘stay at home’ activities due to the COVID-19 pandemic have also boosted the demand for TWS. Smartphone OEMs have managed to carve out a significant place for themselves in the segment by leveraging their already established brand awareness and sales channels.”

Jain said the average selling price increased for the first time since 2019, mostly due to the increase in Apple AirPod shipments and new launches in higher price tiers.

"Apple’s decision to not include wired EarPods with its new iPhone 12 series evidently helped it to increase the demand for AirPods," she commented.


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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