Tuesday, 02 February 2021 21:56

FULL LAUNCH VIDEO: Telstra replaces AFL and NRL Live Pass apps with new Kayo Sports partnership Featured

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Billing it as a "giant leap forward for sports streaming with Kayo", Telstra says its Kayo Sports partnership will "deliver a world-class sporting entertainment experience with more value and more sports on more screens for Live Pass customers."

Telstra is expanding its sports streaming offering for customers through a long-term partnership with Kayo Sports, which is billed as "Australia’s premier sports streaming service."

We're told that "Kayo will replace Telstra Live Pass in the AFL Live App and NRL Official App, delivering sports fans a world-class experience featuring every AFL and NRL game, of every round, live and ad-break free during play. Kayo also delivers the biggest and best range of live and on-demand sport from Australia and around the world."

Telstra is also offering "an exclusive offer for customers who have previously used the NRL and AFL Live Passes", whereby "eligible customers will now receive a special offer from Telstra of $20/month off Kayo’s Basic subscription (usually $25/month) for 12 months providing them with Kayo for just $5/month for 12 months," with more details of the offers at the end of this article.

Telstra says this “exclusive offer gives Telstra Live Pass customers access to every game of every round of the AFL and NRL regular seasons (including the Finals Series in the lead up to the AFL and NRL Grand Finals), and also 50 premier local and international sports live and on-demand, across multiple devices and screens.”

Meanwhile, all other Telstra consumer customers have access to a special offer of $10/month off Kayo’s Basic subscription for 12 months (equates to Kayo Basic $15/month for 12 months),” with more information here

Here is the full launch video, the article continues thereafter, please read on!

Telstra CEO Andrew Penn said the partnership with Kayo would give Live Pass users access to Australia’s best sports streaming service at amazing value.

Penn said: “We laid the foundation for sports streaming in Australia with Live Pass back in 2012. Today, video streaming of content is everywhere. How and where viewers consume their content and their expectations have changed greatly in this time.

“We have always been committed to delivering fans the best experience possible across our range of products and services, and sports is a key part of our strategy and offering. While Live Pass has provided a great experience for our customers over time, Kayo has quickly become the premium sports streaming service in Australia, and we’re excited to provide this exclusive offer to our customers, giving them the chance to watch a wider range of sports on their choice of screen.

“We’re proud to support the AFL and NRL and will continue working with them and our other partners to leverage the latest innovation and technology to offer their fans and our customers the best entertainment experience possible at the game, at home, on the bus, or anywhere our network takes you.”

Patrick Delany, Foxtel Group CEO said: “We have a great long-term relationship with Telstra and as our company’s strategies evolve, we are finding new ways to work together. We have created a great product in Kayo, streaming 50 sports live including the AFL and NRL action, it’s exciting for Kayo to be endorsed for Live Pass customers by Telstra.”

Since its inception, Telstra reminds us that its “Telstra Live Pass - which gave fans unprecedented access to live sport on-the-go thanks to the rise of smartphones and rapidly improving mobile internet - helped grow a community of sports lovers keen to see every minute of the action in and out of their homes.

“By 2020 the number of subscribers had surpassed over three million, streaming hundreds of millions of minutes of action per year from apps developed by Telstra on behalf of its sporting partners.

“The AFL Live App and NRL Official App will remain powered by Telstra, and still be the home of all the other features subscribers know and love, including match replays, live scores, highlights, stats, and other great features on the AFL, AFLW and NRL apps.”

Gillon McLachlan, CEO AFL said: “Each season we work closely with the Telstra team to improve our digital offering to footy fans around the country, and around the globe. Our AFL, AFLW and club digital media network bring fans closer to the game and closer to their clubs.

“Our goal is to bring the game to more fans by giving them choice of where to watch- whether that be on a mobile device on the move or right there in their lounge room at home. The AFL brings fans the most comprehensive coverage of the AFL and AFLW competitions, complementing our great broadcast partners Telstra, Kayo, Foxtel and the Seven Network

“The Telstra and Kayo partnership will give our fans an innovative platform and take footy directly to the them.”

Andrew Abdo, CEO NRL said the announcement was another exciting addition to the viewing experience for NRL fans.

“Rugby League is lucky to have wonderful fans that enjoy watching games on multiple devices,’’ he said.

“Through our work with Telstra and now Kayo, we can provide our fans with another exciting option for their viewership experience – live or on demand, and on any device. Today’s announcement is about giving our fans the experience and flexibility they deserve. We will keep focusing on continuously improving our fan experiences and delivering value for our partners and I expect more exciting enhancements to follow.”

Telstra says this announcement “is a result of the ongoing evolution of the sports streaming industry and broadcast rights landscape in Australia which has changed dramatically since the Live Pass was launched on mobile devices by Telstra in 2014, while the demand for top-tier live sport, and its importance to the community has been underscored by record AFL and NRL ratings during 2020.

“The announcement also follows the live broadcast rights agreements completed by the AFL and NRL with the Foxtel Group during 2020.

“Australia has also seen an emergence and uptake of several entertainment and sports streaming services in Australia; consumer behaviours and expectations have quickly evolved to demand access to more live sporting content across more screens and devices, which Kayo includes, compared to Live Pass.”

Here are additional notes from Telstra:

Things you need to know about the “$20/month off Kayo for 12 months on us” offer from Telstra: 

  • Offer available to eligible AFL or NRL Telstra Live Pass customers. Must redeem by 31 May 2021. To be eligible, customers must have redeemed a Telstra AFL or NRL Live Pass service prior to 22 Dec 2020 and maintain that active Telstra service used to redeem it.
  • Must sign up through https://hub.telstra.com.au/kayo.
  • Kayo standard monthly fees (currently $25/mth for Kayo Basic) apply after offer period unless you change or cancel. One redemption per customer.
  • If you cancel, you cannot restart the offer.
  • Not available in conjunction with any other Kayo offers.
  • Not compatible with third party billing platforms.
  • Telstra billing not available for existing Kayo subscribers on another payment method.
  • Eligible users will receive details of the offer via direct communication from Telstra with instructions on how to take up the offer through Telstra.
  • Customers who have previously purchased an annual subscription to AFL Live Pass or NRL Live Pass will receive a partial refund, depending the term length remaining on their subscription.
  • There is no change to Live Pass for the Netball Live Official App or MyFootballLive App as a result of this announcement

Things you need to know about the “$10/month off Kayo for 12 months on us” offer from Telstra for Telstra consumer customers:

  • Offer available to Telstra consumer customers. Must redeem by 31 May 2021.
  • Must sign up through https://hub.telstra.com.au/kayo.
  • Kayo standard monthly fees (currently $25/mth for Kayo Basic) apply after offer period unless you change or cancel.
  • One redemption per customer account. If you cancel, you cannot restart the offer.
  • Not available in conjunction with any other Kayo offers. Not compatible with third party billing platforms.
  • Telstra billing not available for existing Kayo subscribers on another payment method.

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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