The company, which launched in Australia in 2008, says its Freeview Plus hybrid TV service — which presents and promotes Australia’s free-to-air TV channels — has now doubled household penetration to 20% from performance figures released earlier this year, mainly to national marketing activities and a TV certification programme.
“This is a great result as our goal was, indeed, to reach the 20% mark this year. It’s encouraging to see the Australian market growth compare so favourably with more mature markets like Germany, for example, where there is around 40% market penetration of hybrid TV receivers after six years,” said Freeview chief executive Liz Ross.
She attributed the growth to a number of factors, including a national marketing campaign and a “highly successful” certification programme ensuring that more than 80% of all smart TVs sold are compatible.
“When you consider an 85% connection rate of FreeviewPlus-enabled TVs across the country, it’s clear to see how TV viewers can now easily gain access to a huge choice of free-to-air programming whether it is live or catch-up,” she said.
Freeview also recently launched the Freeview FV mobile app which Ross says further adds to the appeal of free-to-air TV “through convenient access to live streaming and catch up TV while on the go”.