Tuesday, 24 April 2018 15:47

Fetch TV and Netflix expand partnership with upcoming new features


Fetch promises its subscribers will get "access to enhanced features in the coming months, including a faster way to access Netflix and more ways to discover and search for Netflix content". 

With Fetch TV a launch partner for Netflix in Australia in March 2015, Fetch reports that since then, "Netflix has consistently been one of the most popular and engaging services on the Fetch platform", so Fetch is keen to grow this partnership even further.

On average, Fetch found in a "recent study on Netflix usage" that:

  • Viewing by Netflix users exceeds any of the traditional linear channels on the Fetch platform.
  • People who watch Netflix on Fetch are more engaged with the Fetch service overall, viewing an extra 22 hours of content a month.
  • People who watch Netflix on Fetch churn at lower rates than non-Netflix watchers.

So, these are clear reasons why Fetch ha announced the upcoming rollout of "additional features over the next six months to further enhance how Fetch subscribers enjoy Netflix, enabling viewers to experience the seamless integration of the Netflix service and easy ‘click to play’ options".

These upcoming new features are as follows:

  • Universal search – Netflix content will be integrated into Fetch search results alongside content from free-to-air (FTA) and subscription channels, the Fetch TV and Movie Stores, and FTA catch-up apps. Results will show all available viewing source options allowing subscribers to choose how they access the content. Search is accessible using the remote control, via voice commands to the Google Assistant, and on the Fetch companion app.

  • Easier discovery – The Netflix service currently features prominently on the Fetch main menu. Subscribers can easily navigate between Netflix and other parts of the Fetch content offering via promotional tiles or via a dedicated Netflix virtual channel. Fetch will soon also integrate a Netflix preview row, a new space in the Fetch user interface providing a quick glimpse of Netflix titles or convenient selection of a Netflix profile for Netflix members.

  • Faster access – Later this year Fetch will add a dedicated Netflix branded button to the remote control, providing another quick and easy way to access Netflix on Fetch.

Fetch says these new features "build on a history of collaboration between Fetch TV and Netflix", with Fetch noting it was "the first set-top-box platform in Australia to support Netflix 4K, and has rolled out a host of advanced features including integration of promotional tiles and launch points into the Fetch main menu".

So, what are some other future plans?

Well, we're told other future plans "include the introduction of payment integration, which will offer Fetch subscribers the option of a single bill covering both their Fetch and Netflix subscriptions".

Paul Perryman, vice-president, Business Development, Netflix, commented: “Fetch was a launch partner when we introduced the Netflix service in Australia three years ago. Since that time many of our members have enjoyed watching Netflix on the Fetch platform and benefited from the convenience the platform provides in simplifying their entertainment experience.

"We’re delighted to deepen this partnership by making it easier for people to discover and access Netflix on Fetch.”

Scott Lorson, chief executive of Fetch TV, and whose surname is tantalisingly close to but is presumably no relation to the famed TV man Glen A. Larson, commented: "Fetch has enjoyed dramatic growth on the back of our simple and compelling consumer proposition of “All Your Entertainment in One Place”.

"For the vast majority of our subscribers, Netflix is a critical part of their entertainment experience, providing access to a service filled with original, must-see content.

"Fetch TV is delighted to expand our partnership with Netflix, and we look forward to further enhancing our market leading user experience through deep and seamless integration of the Netflix service."

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Alex Zaharov-Reutt

Alex Zaharov-Reutt is iTWire's Technology Editor is one of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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