This represents a growth of 70% over the next four years in the live streaming of games in eSports, often featuring professional gamers, and including the streaming of gameplay content to audiences in a casual environment, according to the Juniper Research report.
The research - eSports & Games Streaming: Emerging Opportunities & Market Forecasts 2021-2025 - anticipates that there will be over 1 billion eSports and games viewers by 2025, growing from 800 million viewers by the end of 2021.
This represents 1 in 9 of the global population and, whilst it forecasts that the Asia Pacific region will represent over 50% of these viewers by 2025, it identifies Latin America as a key region set for growth over the next four years.
By 2025, the research predicts that there will be over 130 million eSports and games streaming viewers in the region.
Report co-author Saidat Giwa-Osagie remarked: “Successful streaming platforms will be those that can cater for the differences in geographical regions, by including locally popular streamers and games titles into eSports events.”
The report also notes that rising viewership will create greater levels of competition between content streaming platforms, including Twitch and YouTube and that, in turn, these streaming platform providers must promote their content to new audiences.
Juniper says that aligning eSports events with other industries, such as entertainment industries, will provide these streaming platforms with opportunities to attract new users.