According to eBay Australia's Sophie Onikul, "Every month Aussies visit ebay.com.au for the latest products at the best prices. We've made Christmas shopping easy by combining eBay's unparalleled pool of data, with newly commissioned research and industry trends to uncover the hottest toys for 2019."
In a somewhat self-serving announcement, eBay claims that, "This year's hottest toy is expected to be the Owleez, the first ever interactive pet that you can teach to fly. Other top toys include the ZURU Pets Alive Boppi The Booty Shakin' Llama, Artie 3000 The Coding Robot and LEGO sets inspired by Star Wars and Frozen.
Onikul added that, "We're seeing three key trends emerge – driven by kids moving away from screens. The classics we all remember from our childhood such as building toys, books and board games are enjoying a resurgence, while we've seen a huge shift towards soft skill development with smarter interactive toys that require nurturing and patience to unlock the fun. We're also seeing a focus on science, technology, engineering and maths (STEM) toys."
As Onikul notes, eBay has identified three broad trends in the current toy market.
- Construction toys: According to eBay-commissioned data, 39% of parents think it's all about hands-on creative play with construction and brick toys topping the list. LEGO sales on eBay are up nearly 60% on last year.
- Books: 38% of parents are considering books over cuddly toys. This year eBay has seen more than 2.3 million searches on the site for children's and young adult books
- Board games: eBay has seen a 27% year-on-year growth in board game purchases, showing a shift away from the television and towards the table. Board
Secondly, in the area of soft-skill development, toys featuring interactive nurturing. According to eBay, "Toys that require nurturing and encourage patience are huge this Christmas. eBay's hottest toy of 2019, the Owleez, is the first-ever baby owl you can teach to fly with love and care. There's also Rizmo (seen in the image at the top of this article, taken from an unboxing video), the first-ever toy that evolves from a ball to a fluffy monster the more you nurture it. This year, three of our top 10 toys for little kids sit in this category."
Finally, there is a clear trend toward STEM-focused play. eBay notes, "Coding's not just for the classroom: Research shows STEM occupations will grow by 11% (271,300) by May 2023 with non-STEM jobs only projected to grow 6% over the same period. This year, eBay expects Artie 3000 the Coding Robot to be a big hit with little coders."
"We know Christmas is an expensive time of year. In fact, this year our research shows parents are expected to spend nearly $546 million collectively and $200 per child on Christmas gifts. With just over a month to go, we're helping ease the Christmas pressure. Whether it's gifting, decorations or even Christmas lunch, eBay has Christmas covered via its 40,000 Australian retailers including Myer, Big W and Coles," Onikul said.
You can find all the top toys on eBay.