Wednesday, 14 November 2018 09:55

Australian esports seen growing after Logitech G's Mindfreak acquisition

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Mindfreak Heroes of the Storm team: Reagan, John, Vanilla, Albert, Fat94, Ryoo, Jenna and Madhax. Mindfreak Heroes of the Storm team: Reagan, John, Vanilla, Albert, Fat94, Ryoo, Jenna and Madhax. Supplied

The growth of esports is expected to accelerate in Australia following Logitech G's recent acquisition of Astro Gaming, a leading console brand.

A statement from Logitech G, a division of preipherals maker Logitech, claimed the two companies were the leaders for headsets, mice, keyboards and streaming webcam for PC and console gamers.

The acqusition means that Logitech G ANZ will now be the sponsor for the Mindfreak Esports Organisation.

Logitech G and Astro Gaming ANZ category manager Daniel Hall said: “We are really excited to see esports, gaming and streaming grow rapidly in ANZ.

"With major acquisitions like Astro, we can branch out and explore more styles of gaming, gaming genres and gameplay.

"Welcoming Mindfreak as apart of the Logitech G ANZ team, allows us to explore how we can excite fans and how we can help develop esports in ANZ”.

Mindfreak said it was experiencing major growth by expanding into the PC genre by launching its first Overwatch team which previous competed under the name Sandbaggers.

Mindfreak Esports owner and chief executive Albert Nassif said: "With the success Overwatch has had internationally with the Overwatch League, the hype around the game continues to grow.

"Overwatch is no longer the new kid on the block in esports and has established a solid foundation and fanbase on which it will only continue to build and grow.

“As an organisation, Mindfreak has grown from strength to strength and with every new team we welcome to the family, we continue to support this.

"With our acquisition of the 'Sandbaggers' into the Overwatch roster we welcome a team that fought their way out of the Open Division, through Trials and into the Contenders.”


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Sam Varghese

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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