Monday, 26 November 2018 10:36

Apple looking to boost streaming business with budget device Featured

Apple TV Apple TV Courtesy of Apple

It will come as no surprise for many to hear that Apple is looking to release a new low-cost streaming device to compete with the likes of Google Chromecast, Roku, and Amazon Fire.

With Apple’s iPhone business levelling off in line with the overall smartphone market trend to saturation, Cupertino is looking to its services business as the future growth engine.

There is no doubt that, the Apple TV set top box, with its built-in storage, is the best streaming device on the market.

However, as is the case with many of its products, its premium price tag of A$209 compared to around A$59 for Chromecast has limited its market share to around 15%.

With Apple putting big bucks into launching its own streaming service that can be accessed from iPhone and iPad in 2019, it makes sense that the company will accompany the launch with a budget priced TV dongle similar to Chromecast which links directly to their Apple i-device.

According to news reports, Apple is spending big dollars — reportedly more than US$1 billion — on producing original movies and TV series.

A Business Insider report also claimed last month that iPhone and iPad users will even be able to access the Apple original content for free, as well paying for other subscription services such as Netflix and Amazon Prime.

The challenge for Apple, as a latecomer to the market, will be whether it can leverage its massive user base to make significant inroads into the markets of its already well-established competitors.

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Stan Beer assists with Digital Advertising installation and monitoring of advert performance. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications. Any previous news story submissions should be director to and advertising enquires to

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News