Monday, 26 November 2018 10:36

Apple looking to boost streaming business with budget device Featured

Apple TV Apple TV Courtesy of Apple

It will come as no surprise for many to hear that Apple is looking to release a new low-cost streaming device to compete with the likes of Google Chromecast, Roku, and Amazon Fire.

With Apple’s iPhone business levelling off in line with the overall smartphone market trend to saturation, Cupertino is looking to its services business as the future growth engine.

There is no doubt that, the Apple TV set top box, with its built-in storage, is the best streaming device on the market.

However, as is the case with many of its products, its premium price tag of A$209 compared to around A$59 for Chromecast has limited its market share to around 15%.

With Apple putting big bucks into launching its own streaming service that can be accessed from iPhone and iPad in 2019, it makes sense that the company will accompany the launch with a budget priced TV dongle similar to Chromecast which links directly to their Apple i-device.

According to news reports, Apple is spending big dollars — reportedly more than US$1 billion — on producing original movies and TV series.

A Business Insider report also claimed last month that iPhone and iPad users will even be able to access the Apple original content for free, as well paying for other subscription services such as Netflix and Amazon Prime.

The challenge for Apple, as a latecomer to the market, will be whether it can leverage its massive user base to make significant inroads into the markets of its already well-established competitors.


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Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.



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