Home Entertainment LG goes flat - 4K telly that is

While some may prefer more curvaceous, LG now offers the TV equivalent of a full-flavoured, satisfying flat white as well.

The debate over curved versus flat TV still rages – if you can call it that – but as much as ophthalmologists tell us curved offers a more immersive experience Australian’s still want a flat TV – after all its been that way since 1965 when Bruce Gyngell said, “Good evening and welcome to television.”

‘If it ain’t broke don’t fix it’ so LG has produced a stunning 55 and 65” EF950T flat version of its amazing OLED screens with 4K ultra high definition and HDR (High Dynamic Range) compatibility.

It is not that curved is bad – I spent the night with a curvaceous, 139cm South Korean beauty and it was, well, entertaining. Seriously the curved LG 4K is stunning and it is the best TV picture I have seen (to date).

Grant Vandenberg, Marketing Manager for LG Home Electronics, said, “We’ve been asked by many consumers when a flat screen OLED TV will be available from LG in Australia. Now we’re giving people the choice – flat screen or curved screen OLED TV.”

“Australian consumers have shown a real appetite for OLED TV technology. When we launched our flat screen OLED in the US last year, we saw a significant increase in total LG OLED sales. This is LG Australia’s first ‘out of the box’ HDR compatible - exciting news for Australian consumers as we’ll soon start to see HDR content from the likes of Netflix hit our screens, and it just looks incredible!”

So back to LG’s new flat ones.

In British tests it scored 9 out of 10 with the reviewer commenting on the exceptional viewing angle, superb dynamic range, impressive contrast, absolute black, and impressive grey scale and colour accuracy, all wrapped up into an attractive design with an impressive build quality.

HDR is the major new feature – it enhances the graduations of darkness, brightness and colour of an image to create a new level of realism providing the following viewing benefits:

  • Contrast Depth–the level of contrast is enhanced in both the bright and dark areas of the image for more detail
  • More Colours - Colours are expanded to show more shades of blues, greens, reds and everything in between
  • Smoother Motion – The frame rate of many HDR titles can be up to 60 fps, which is more than double the standard Blu-ray rate of 24 fps. This enables smoother, more realistic motion

The EF950T series also has HDMI 2.0a inputs designed to handle the transfer of HDR coded contents from Ultra HD Blu-ray Players.


The TV’s are not yet on the LG’s Australian web site but the US site has very similar NTSC EF9500 versions and basic specifications include:

  • 3840 x 2160 resolution, 4K Ultra HD
  • Tru-4K upscaler to take HD content and display it at a better resolution
  • webOS 2.0 operating system
  • Quad core processor
  • Magic Remote
  • Natural Voice recognition
  • LG Content Store (app store)
  • DLNA
  • Web browsing
  • 3D capable (2 x passive glasses) and Dual Play
  • 2 channel 20W harman/kardon designed sound with Dolby and DTS decoders
  • Wi-Fi N, Wi-Di, Ethernet LAN, Simplink (HDMI), USB 2.0, 3 x HDMI 2.0a, Composite, Component, Optical, RF antenna
  • Energy star certified (5 and 5.5 stars)
  • 17.23kg and 25.86kg (55/65”)
  • 1 year warranty

There appears to be a small difference in panel capability between the 55 and 65”. The latter has what is called a Perfect Mastering Engine, Pixel Dimming and Ultra Luminance whereas the former has Tru-Colour generator instead.


Australian retail pricing including GST


55EF950T             4K UHD $5,499

65EF950T             4K UHD $8,999

Curved OLED

55EG960T            4K UHD $5,499

65EG960T            4K UHD $8,999


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!


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