The annual Randstad Awards were held at Doltone House in Sydney last night, with HP named as the ICT sector’s ‘Most Attractive Employer’.
43% of Australians surveyed by recruitment firm Randstad Technologies claimed they would like to work for the ICT giant, with HP holding off strong competition to edge out Fujitsu and Optus, who took second and third spot respectively.
The ICT sector has increased its appeal to people as an industry to work in, breaking into the top 10 most attractive sectors list for the first time - although only in 10th spot.
Even so, Randstad says ICT ‘is gradually growing in popularity, with 33% of the 12,002 Australians surveyed in the Randstad Award employer branding research signalling they would like to work in the sector.’
The Randstad Awards were presented in front of senior executives from 150 of Australia’s largest employers, recognising those organisations which Australians find the most attractive to work for.
Alex Jones, Randstad Technologies’ National Director said he ‘believes both HP and the wider ICT industry have done an impressive job in building strong brands, strengthening their image and reputation, and this in turn will attract great talent.’
Jones was quoted stating: “Technology has been at the heart of economic changes for more than a decade. The challenge is about maintaining a strong ICT sector when it is critically short of talent, mostly resulting from our ageing population and the lack of graduates coming through from IT and STEM degrees.
“Strong employer branding is therefore a critical success factor – a notion fully embraced by HP and the wider ICT industry,” added Jones.
According to those surveyed as part of the annual Randstad Award research, the ICT sector is particularly attractive when it comes to providing interesting job content, providing a good work-life balance and career progression opportunities.
Jones said: “All businesses, whether large or small, have characteristics and qualities which form the basis of its image, brand and reputation.
“To be as appealing as possible to potential employees, organisations need to promote these defining characteristics through every aspect of their marketing, communication, HR and employer branding strategies, something the ICT sector does well.
“Randstad is dedicated to helping Australian businesses secure the best talent possible and our annual employer branding research is one of the many tools we provide to organisations to help them become a ‘magnet for talent’.
“Our commitment is to not only help Australian businesses attract great people, but to retain this talent within these organisations and within the country,” concluded Jones.
Randstad Award 2015: Top 3 most attractive ICT companies
1. Hewlett Packard (HP)
Randstad Award 2015: Top 10 most attractive industries in Australia
3. Mining & natural resources
4. Design engineering
5. State and Federal Government
7. Professional services
8. Bank & Financial Services
10. Information, Communication & Technologies (ICT)
Randstad Award Top 20 Most Attractive Organisations in Australia
1. Virgin Australia
3. Dept. of Immigration & Border Protection
4. Seven Network
7. Wesfarmers (Coles, KMART, Target, Bunnings)
8. Coca-Cola Amatil
9. Department of Defence
10. Department of Health
11. Australian Federal Police
12. HP (Hewlett Packard)
14. BAE Systems
18. National Disability Insurance Agency
19. Rio Tinto
20. Mondelez (Cadbury, Vegemite, Philadelphia)