Enterprises increasingly want to provide their employees and others with access to corporate applications regardless of the type of device they are using or whether it is owned by the individual or the business.
But there's also a need to manage corporate devices and to ensure BYODs are at least reasonably secure - and an important part of that security is being assured that the user is who they purport to be.
So combining identity, device management and application delivery makes a lot of sense.
"In the mobile cloud era, employees, devices, applications and data increasingly live beyond the physical walls of the workplace, the datacenter, or the network," said VMware executive vice president and general manager of end-user computing Sanjay Poonen.
"Digital enterprises are struggling to deliver a unified digital workspace due to disjointed technology and teams.
"We are proud to be the first to bring together identity, device management and application delivery on a single integrated platform so business can be conducted by mobile end-users regardless of platform, location, device or application."
Scheduled for release this quarter, prices for Workspace One will start at $8 a user a month for cloud subscriptions or $150 a user for perpetual on-premises licences.