It was first announced by Amex, Discover, Mastercard and Visa in October 2019.
In a statement, the company said click to pay was built on the EMV Secure Remote Commerce industry specification and designed with the regular checkout experience in phsyical stores in mind – one terminal or button to accept all cards.
VISA said Click to Pay was launching at "a crucial time", pointing out that while 37% of Australians had bought five or more items online in the last three months, more than 40% had given up on likely purchases due to the quantum of information needed.
“With click to pay, we are removing the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world. We believe click to pay will result in reduced cart abandonment and increased customer satisfaction, helping Australians businesses to grow.”
Among the first to adopt the new solution are Pizza Hut, Ticketek and Optus with payment processors Bambora, eWAY, Fat Zebra and Cybersource enabling the functionality.
Pizza Hut chief executive Phil Reed said: "“Operating in a highly competitive market means we need to continually become more relevant to more Australians through ease, speed and value – and a seamless checkout helps us to deliver on this."
Ticketek and TEG chief executive Geoff Jones said the additional convenience and security of click to pay would make the final step of an online purchase much neater. “Enhancing the experience of ticket sales is at the heart of our business, so a simpler, faster online checkout is another way we’re improving the customer journey,” he added.
And Optus Consumer billing director Richard Webb said: “As society continues to embrace digital channels to connect with family, friends and colleagues, we too have seen a rise in the number of consumers taking advantage of our online platforms – Click to Pay is another step towardsmaking this experience easier and more accessible for everyone."