Wednesday, 06 July 2016 22:50

VIDEO Interview: Michael Alf talks Matrix42, EMM, UEM, red/blue pills and ‘the’ answer!


With Matrix42 earning inclusion in Gartner’s EMM Magic Quadrant a little over two weeks ago, we caught up with the company’s local country manager, Michael Alf, for a chat.

In mid-June, Matrix42 proudly announced its inclusion in the Gartner Enterprise Mobility Management (EMM) Magic Quadrant for the first time, and says it is now "firmly among the ranks of the world’s leading vendors of EMM suites for managing mobile devices, applications and content".

The company reminds us that "EMM is critical for companies with mobile and cloud-based workspaces, enabling them to effectively roll out automated management systems", and that "analysts cite the simplicity and completeness of [Matrix42’s] solution, along with its ability to integrate seamlessly with Matrix42 solutions for client management, identity and access management, IT service management and software asset management".

Oliver Bendig, chief technology officer of Matrix42, said: “The inclusion in Gartner’s Magic Quadrant for Enterprise Mobility Management suites is an important milestone for Matrix42, and testifies to the success of our mobility strategy.”

Bendig continued: “Multi-device work environments with mobile, hybrid, traditional and cloud-based workspaces are playing an increasingly important role for our customers. A strong EMM solution, as an important element of a wider workspace management landscape, is a vital tool for automated management of these 21st-century workspaces via a single point of control. The fact that Gartner has included Matrix42 among the top EMM providers sends out an important signal to the market, showing our customers that Matrix42 is a forward-thinking partner they can rely on.”

So, what are some EMM trends in Australia?

Matrix42 says that:

  • According to a recent IDC Mobility survey of more than 3500 enterprises in Asia/Pacific, the #1 ranked mobility initiative is deploying iOS or Android tablets in the enterprise to mobilise the business process, with the #4 initiative being deploying Windows tablets for laptop replacement, as a supplementary device for mobile employees, or as a perk for senior management.
  • A 2015 Deloitte mobility survey also reports that there are roughly 15 million smartphones in use in Australia. Close to 80% of those surveyed reported having one, a 10% increase from the previous year.

With this intro, this is where I’ll switch to the video interview that I recently conducted with Matrix42’s Australian country manager, Michael Alf.

Below this video, I go through the questions I asked Alf, and then finish with some more information on Matrix42’s EMM solution.

I started by introducing Alf, asking him to remind us what Matrix42 does, a little of his history in the world of tech, and when he joined the company.

We spoke about Matrix42’s momentum thus far in 2016, and then went onto the announcement that Matrix42 had been listed in Gartner’s Magic Quadrant for EMM vendors, along with the company’s work in UEM, unified endpoint management.

Alf covered the recent Dropbox announcement, and the company’s involvement with the IT Service Management Forum.

I asked about the company’s name, which made me think of red pills and blue pills, while 42 made me think of the answer to life the universe and everything, and whether those two things had anything to do with the company’s name. Is that the story behind the name or is it something else?

We looked at some other key trends that viewers and readers should be aware of, we looked at the future of the industry in a decade’s time, Alf’s best piece of advice he’d ever received to help him get where he is today, and his final message in the video interview to us all.

Now back to Matrix42’s announcement of its EMM inclusion in Gartner’s Magic Quadrant.

The company notes that Gartner’s Magic Quadrant "is a market overview by technology analysis company Gartner on the currently most promising and innovative vendors of Enterprise Mobility Management suites".

To produce its overview, Gartner analyses the technical capabilities of the solutions and surveys each manufacturer’s customers, and Matrix42 notes that "the list of top vendors comprises just 15 companies worldwide".

Naturally, Matrix42 says its solution is "simple, integrated and with an outstanding licence model".

It explains that its solutions "earned their place in the Magic Quadrant owing to a number of standout benefits".

The company says Gartner’s analysts "single out the integrated approach of Matrix42 for special praise: the Matrix42 EMM solution, Silverback, is integrated with the company’s own client management tools and IT service management to create a comprehensive, unified endpoint management solution with excellent ease of use".

The company then explains its licensing model, which "with its various bundle options, was also cited as outstanding by analysts. Customers are charged by user and not, as is the case with many other providers, by device. Irrespective of how many smartphones, tablets or PCs each user has, the customer only ever requires one license per user. This model is easier for the company to manage – and also costs less.’

Matrix42 is also proud of the praise it has received ‘for integration and support.’

It points to its customers attesting "to the excellent support they receive during implementation and post-rollout", while also noting analysts stating that "Matrix42 offers extensive interfaces for automating routine IT tasks such as provisioning IT resources or revoking them when they are no longer needed".


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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