Samsung's expertise in smartphones, SoCs, display, memory, batteries, manufacturing, form factors and more makes it one of the most powerful and technologically capable companies in the world, let alone everything else this massive South Korean behemoth with massive global reach brings to the table.
The company has even just entered the 5G networks business in Australia mid last month, offering a truly end-to-end solution on a scale only challenged
It has a formidable competitor in Apple, which competes with everyone else by offering the highest of high end smartphones, tablets, smart speakers, watches, device trackers, notebooks, desktops, professional machines, excellent software and ever growing services, and more, but despite everything Apple does, and does so well, Samsung competes strongly, and does so in a range of markets, too.
So now, in what Samsung says is "in response to growing demand for more comprehensive mobility offerings from Australia enterprises and government agencies," the company "will launch its dedicated Galaxy Enterprise Edition in Australia, a scalable solution for enterprise customers that is designed to give organisations more continuity, control and protection across an IT network."
The Galaxy Enterprise Edition will initially be available to Galaxy A32 (this link to the UK Enterprise Edition, an Australian link will surely come in due course) and XCover 5 in a separate Enterprise Edition too, and with further additions across the wider Galaxy portfolio planned in the near future, the enterprise, industrial devicescoming soon with Galaxy Enterprise Edition status, Samsung will offer the widest range of Samsung enterprise experiences yet.
There are also two videos from Samsung embedded at the end of this article which explain its Samsung Enterprise Edition initiative in a video from January this year, and Samsung explaining in Business manifesto in a video from March 2020.
Samsung's business division offers devices across the consumer, ASD certified and rugged device ranges, with more on why Samsung says it is right for business page that explains more, and more detail on its rugged range here.
What will Galaxy Enterprise Edition really offer?
We're told it will "help organisations better manage Samsung devices across their operations, as well as support enhanced performance and security when operating in a range of environments.
"Galaxy Enterprise Edition in Australia will initially be made available on Galaxy A32 and XCover 5 devices with further updates expected in future across the wider Galaxy portfolio. The solution will include customisable hardware solutions, easy-to-manage software, and end-to-end security management protocols with Samsung Knox.
Samsung DeX will also continue to form a key foundation to how Samsung mobility solutions is seeking to offer greater functionality and mobile computing from Galaxy devices.
"With many businesses in Australia managing large, disparate workforces or teams working from home and out in the field, the new Galaxy Enterprise Edition will make it easier for enterprises to configure, update, deploy and run mobile technology across organisations at scale, ensuring employees are always connected and can get the job done on the go, securely."
Samsung tells us about some unique features of the Galaxy Enterprise Edition, which include an extended security support, where "Enterprise Edition" devices receive regular security updates to help protect them against emerging threats for a period of up to 4-5 years.
We're also told that all devices are protected by Samsung Knox, which is Samsung's "defence-grade security platform" and are supported by streamlined provisioning and configuration, as well as comprehensive and simple device/OS management.
The company says its launch of the Enterprise Edition comes "after strong momentum for Samsung Australia’s enterprise mobility business which has experienced 50% growth in 2020 and is projected to grow by a further 50% this year. The sustained growth and uptake of Samsung’s mobile enterprise offering is based on a core set of tools that have been tailored to this market," including;
- Samsung Knox, a highly secure mobile security platform is now a key part of many key Samsung enterprise customer’s mobility programs in Australia. Uptake has involved 10x growth in adoption locally amongst existing and new enterprise customers. Australia is now a top tier market for Samsung Knox subscriptions.
- In February this year, Samsung announced that the Australian Signals Directorate (ASD) approved a range of new Samsung Galaxy devices for use by Australian government departments and Critical Infrastructure agencies in “Sensitive” and “Protected” deployments. Devices listed in the new Security Configuration Guidance included the Galaxy S20 FE, S20 FE 5G, Note20 and Note20 5G.
- Following major transformations experienced by businesses in 2020, device convergence remains a core priority for Samsung in supporting its customers with greater productivity across the Galaxy portfolio. Samsung is now actively deploying its complete suite of enterprise-ready tools, including Knox Suite, Knox Capture, and DeX, are enabling businesses to do just that, with tools like push-to-talk, barcode scanning, and DeX for mobile-to-PC connectivity.
Danny Mandrides, Head of Enterprise & Government Mobile at Samsung Australia said: “In the past 18 months, the Australian economy has experienced historic challenges in relation to the way work and operate. The change in conditions we have all faced have forced many enterprises to continually assess how they can deliver greater productivity with mobile devices.
“Our commitment continues to revolve around ensuring that we support our customers in facing these challenges with the best possible mobility solutions. This focus is fundamental reason for why are investing in deploying our very best hardware and solutions in Australia.
“We’re living in a world of dispersed workforces, and enterprises are putting mobility at the heart of their operations in order to thrive and survive,” Mandrides continued.
“This year, we will open a wider range of options for our mobility customers in Australia with the launch of Enterprise Edition, continued deployments of our customisable Knox security platform, as well as enhancements to how we optimise Samsung DeX.”
“Through our extensive suite of business-ready devices and tools, we’re helping businesses in industries like government, retail, mining, and construction solve difficult business challenges and operate at the forefront of their sectors. Device convergence has become critical for organisations, and we’re innovating at pace to ensure our devices are a one-stop-shop for solving multiple business needs,” Danny concluded.
Samsung held a media presentation covering Samsung's history and strength in this market, augmented by the release of its new devices, and its guest was Andrew Hiscox, Director of IT Operations and Deliver ANZ at Lafarge Holcim.
Hiscox, said “Lafarge Holcim’s vision is to move to a mobile, digital first model, enabling our 3,700 employees and contractors across 250 sites to better service our customers. Together we are transforming Australia's built environment with innovative new products like ECOPact, Lafarge Holcim's low carbon concrete.
"Our Samsung journey commenced in 2016 and gathered pace in 2018. We currently use the following Galaxy Series devices, S, Note, X-Cover Pro, Fold, Flip, Tab S and Tab Active. We’re currently overhauling 1,450 analogue truck radios and 160 call centre systems. This should lead to a 40% reduction of legacy solution costs, which includes the removal of 85% of physical landlines.”
"Two critical solutions in our armoury are DeX and Knox Suite. This gives us the power to deploy a fully mobile strategy, in a secure and easy to manage way.”
Samsung concludes by stating "it will set its sights on further growth and innovation in enterprise locally, with a particular focus on driving adoption in mobile computing through solutions like DeX and Knox Suite.
"In order to meet the growing demand of its customers and the continued need among Australian enterprises for device convergence, Samsung is also working to add payments to its offering."
So, from what I can see, Samsung is competing hard in the enterprise business space with its strongest, most advanced, most enterprise-friendly and ruggedised smartphones, tablets, and new products and services yet, and it is a very strong competitor and technology leader all its own.
With all of the acceleration in digital transformation still in full swing, Samsung's new range comes at a great time for enterprises, industries, warehouses, drivers, and other workers to upgrade and be connected in the most modern of ways with apps, other customisation and more on a growing platform with all the friendliness for advanced enterprise use that enterprise-rated and also ruggedised devices can now deliver.
The timescale on which enterprises and industries upgrade is up to them, and technology always moves forward with even better versions, but this is the latest on what Samsung is offering its enterprise, business and industrial partners now, and it genuinely looks like a really great option for businesses to consider when requiring new enterprise-class smartphones, tablets and other devices - amongst a range of options from Apple, Microsoft, Huawei, Zebra, Motorola and other vendors alike.
Still, with Samsung's latest generation of business-class, enterprise ready and ruggedised choices ready for the business of digitally transformative next-devices with 4 or 5 year enterprise support options, the new range is definitely a state of the art example of what Samsung can offer in 2021, and a clear demonstration of where it is heading in the future.
Here is Samsung Business USA's YouTube video titled: "How Samsung's Galaxy Enterprise Edition can empower your mobile strategy" from 20 Jan, 2021:
Here's the Samsung Mobile for Business: Manifesto video from May 2020: