Thursday, 08 August 2019 15:07

FULL LAUNCH VIDEOS show AMD's 2nd-gen EPYC: Epicentre of the earthquake shaking Intel to its cores Featured

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EPYC's epicness is easy to depict, for its superlative speeds and superb security, coupled with a qualitative quantity of cores bound by impressive Infinity Fabric has delivered astonishing performance to utterly crush the competition at powerfully proactive pricing and terrifically thrifty TCO.

The new study of Epycology may well soon be taught in schools and businesses, showing a prime example of what happens when a once smaller challenger knuckles down, does the hard yards, thinks well beyond just the next quarter of earnings, and really pushes to futuristically advance the state of the art well beyond the competition.

For the last decade, Intel has cruised along with its foot so far off the pedal, it was practically reaching into the back seat.

AMD challenged intel with its Ryzen processors for consumers and businesses, and its EPYC processors for servers and datacenters, and while Intel did respond, it was from a position of weakness, for the first time in years.

As AMD built Rome, the codename of the 2nd-Gen EPYC range, Intel fiddled and has ended up diddling itself out of its leadership position while not only getting a serious burn from AMD, but many customers too, in consumer, business, enterprise, government and data centres.

Intel's customer hostility by introducing incremental improvements at sky-high prices for a decade has come back to bite with a vengeance, as AMD actively augments itself to the next level and beyond, creating a radically new normal that rightfully resets reality with a resurgence of truly epic proportions.

So, now AMD has struck back at Intel's moves with astonishingly competitive and welcome ferocity, loudly and proudly proclaiming to all that AMD has not only decisively taken the x86 performance crown with the new EPYC 7002 series processor range by shattering Intel's Xeon range, but that it has a huge number of partners, has Google having deployed 2nd-Gen EPYC processors in its internal infrastructure production data centre, and has Microsoft Azure and Amazon Cloud supporting it, too.

Even HPE and Lenovo have announced immediately availability of the new platforms, with Dell suggesting a tripling of its EPYC range by year's end, with even Twitter using 2nd-Gen EPYCs to improve the TCO of its data centres by 25% - all while AMD has achieved 80 world records with extensive independent benchmarking to prove it.

So, AMD's full 2nd-Gen EPYC press release explaining how its new processors have set new standards for the modern datacenter with record-breaking performance and significant TCO savings is below, but first I have the live stream of today's presentation for you to watch (which was captured with YouTube's live upload feature).

I also filmed a second video of the same presentation at 1080P, and is directly beneath the video below.

There is also a Q&A with two AMD executives, and some AMD videos at the end of this article, so please read on!

AMD EPYC Horizon live keynote August 7 2019

AMD 2nd-Gen EPYC Horizon Aug 7 2019 Keynote in Full - 1080P video

Ok, so what does AMD have to say about its new launch?

Well, at today's launch event, AMD was "joined by an expansive ecosystem of datacenter partners and customers to introduce the 2nd Generation AMD EPYC family of processors that deliver performance leadership across a broad number of enterprise, cloud and high-performance computing (HPC) workloads.

"2nd Gen AMD EPYC processors feature up to 64 “Zen 2” cores in leading-edge 7nm process technology to deliver record-setting performance while helping reduce total cost of ownership (TCO) by up to 50% across numerous workloads.

"At the event, Google and Twitter announced new 2nd Gen AMD EPYC processor deployments and HPE and Lenovo announced immediate availability of new platforms."

Dr. Lisa Su, president and CEO, AMD said: “Today, we set a new standard for the modern datacenter with the launch of our 2nd Gen AMD EPYC processors that deliver record-setting performance and significantly lower total cost of ownership across a broad set of workloads.

"Adoption of our new leadership server processors is accelerating with multiple new enterprise, cloud and HPC customers choosing EPYC processors to meet their most demanding server computing needs.”

2nd Gen EPYC Processors Expand the AMD Datacenter Customer and Partner Ecosystem

At the launch event, several customers and partners joined AMD on stage to discuss new AMD EPYC processor offerings:

  • Google announced it has deployed 2nd Gen AMD EPYC processors in its internal infrastructure production datacenter environment and in late 2019 will support new general-purpose machines powered by 2nd Gen AMD EPYC processors on Google Cloud Compute Engine as well;
  • Twitter announced it will deploy 2nd Gen AMD EPYC processors across its datacenter infrastructure later this year, reducing TCO by 25%;
  • Microsoft announced the preview of new Azure virtual machines for general purpose applications, as well as limited previews of cloud-based remote desktops and HPC workloads based on 2nd Gen AMD EPYC processors today;
  • HPE announced continued support of the AMD EPYC processor family with plans to triple their AMD-based portfolio with a broad range of 2nd Gen AMD EPYC processor-based systems, including the HPE ProLiant DL385 and HPE ProLiant DL325 servers;
  • Cray announced The Air Force Weather Agency will be using a Cray Shasta system with 2nd Gen AMD EPYC processors to provide comprehensive terrestrial and space weather information to the U.S. Air Force and Army;
  • Lenovo announced new solutions that are specifically built to take advantage of the full range of enhanced capabilities found in the 2nd Gen AMD EPYC processors. Available today, the ThinkSystem SR655 and SR635 are ideal solutions for use cases such as video infrastructure, virtualization, software-defined storage and more, with exceptional energy efficiency;
  • Dell announced the upcoming availability of newly designed servers optimized for 2nd Gen AMD EPYC processors;
  • VMware and AMD announced a close collaboration to deliver support for new security and other features of the high-performance 2nd Gen AMD EPYC processors within VMware vSphere.

Bart Sano, Google vice president of Engineering said: “AMD 2nd Gen EPYC processors will help us continue to do what we do best in our datacenters: innovate.

"Its scalable compute, memory and I/O performance will expand our ability to drive innovation forward in our infrastructure and will give Google Cloud customers the flexibility to choose the best VM for their workloads.”

Designed for Modern Workloads: Enterprise, Cloud and HPC

AMD says its second gen EPYC processors are "specifically designed for modern datacenter workloads, providing customers an ideal combination of features to help unlock performance and redefine economics in virtualisation, cloud, HPC and enterprise applications.

"For the enterprise datacenter, 2nd Gen AMD EPYC processors offer up to 83% better Java application performance , up to 43% better SAP SD 2 Tier performance than the competition and provide world record performance on Real Time Analytics with Hadoop.

"For modern cloud and virtualisation workloads, 2nd Gen AMD EPYC processors deliver world record virtualisation performance that redefines datacenter economics.

"For HPC, 2nd Gen AMD EPYC processors offer an unmatched combination of record-setting floating point performance and the most DRAM memory and I/O bandwidth in its class to supercharge HPC workloads, including up to 2x better performance in computational fluid dynamics and up to 72% higher performance structural analysis."

AMD Design Innovation Brings Breakthrough Architecture for the Datacenter

Here, AMD tells us its 2nd Gen EPYC processor combines "leadership performance, architecture and security features to meet the most demanding challenges facing the datacenter".

Highlights of the AMD EPYC 7002 generation processor family include:

  • Leadership Performance: Featuring up to 64 “Zen 2” cores per SOC, 2nd Gen EPYC processors deliver up to 23% more instructions per clock (IPC) per core on server workloads and up to 4X more L3 Cache compared to the previous generation.
  • Leadership Architecture: The next-generation AMD Infinity Architecture pushes the boundaries for x86 performance and compute capabilities, giving customers access to the most I/O and memory bandwidth in its class, including PCIe Generation 4, to unleash the very latest in server performance.
  • Leadership Security Features: Delivering “hardened at the core” features based on a silicon embedded security subsystem and advanced security features like Secure Memory Encryption and Secure Encrypted Virtualisation that help customers guard their most important assets and data.

A Growing Partner Ecosystem

"The AMD EPYC ecosystem continues to grow with more than 60 partners supporting the launch on day one. The broad partner ecosystem including ODMs like Gigabyte and QCT, IHVs like Broadcom, Micron and Xilinx, and broad operating system support including Microsoft and multiple Linux distributions.

"For Linux Canonical, RedHat and SUSE collaborated with AMD to test and validate solutions based on the 2nd Gen AMD EPYC processors for a wide range of datacenter use cases. This validation helped the 2nd Gen AMD EPYC processor achieve more than 2X platforms in development compared to the 1st Gen EPYC processors."

AMD has more about its expanding EPYC ecosystem and the 2nd Gen AMD EPYC processor here at the AMD blog.

The 2nd Gen AMD EPYC processor-based systems are available now from the AMD EPYC ecosystem partners - you can learn more about where to purchase those systems here.

AMD EPYC Horizon Press Q&A 7 Aug 2019 live stream video - two more videos from AMD follow, along with a range of "supporting partner and customer quotes" provided by AMD, please read on!

2nd Gen AMD EPYC - Time to Change

New Leader. New Rules. Raise Expectations for your Datacenter.

Supporting Partner and Customer Quotes

Jennifer Fraser, senior director of Engineering at Twitter, said: “Twitter is committed to reducing our environmental impact of our datacenters by finding innovative ways to increase efficiency. The 2nd Gen AMD EPYC processor provides us the sweet spot of performance and energy consumption that we need to honour that commitment, while supporting the high traffic volume on our platform.

“Using the AMD EPYC 7702 processor we can scale out our compute clusters with more cores in less space using less power, which translates to a 25% lower TCO for Twitter.”

Justin Hotard, senior vice president and general manager, Volume Global Business Unit at HPE said: “Customers today are asking for secure, workload-optimised servers that can drive new experiences and value for their customers.

“With the addition of new 2nd Gen AMD EPYC™-equipped servers to our portfolio, HPE delivers an unprecedented number of world-record performance and efficiency results aligned to a wide range of cloud and datacenter workloads, and unmatched security capabilities. We will continue to deliver innovative products with AMD and look forward to building on our longstanding collaborative relationship.”

Peter Ungaro, president and CEO at Cray said: “As we enter a new era of computing, the exascale era, we’re seeing new workloads, new infrastructure, a new way of thinking – and this requires capabilities and performance like we get from our next-generation Shasta supercomputer combined with AMD EPYC processors.

“Since Cray announced support for AMD processors in our systems over a year ago, we’ve booked almost $800 million in AMD EPYC-based systems. With the 2nd Gen AMD EPYC processors connected via our new Slingshot system interconnect, we’re able to deliver the performance our customers require for the exascale era.”

Doug Fisher, chief operating officer and senior vice president of Business Units, DCG Solutions, Lenovo said: “Today, through our expanded relationship with AMD, we are pushing boundaries on performance and efficiency in ways that will accelerate our customers’ intelligent transformation. Our new ThinkSystem solutions, powered by next-generation AMD EPYC 7002 Series processors, allow users to store and access huge amounts of data.

“The greater storage, processing and graphics capabilities unlock the potential of enhanced video security and other critical applications for edge and virtualised environments. A perfect example is video security in smart city, campus and mass transit environments where public safety organisations need that additional computing power in confined spaces using less energy so they can better monitor and analyse potential threats.”

Ravi Pendekanti, senior vice president of product management, Server & Infrastructure Systems, Dell Technologies said: “As workloads become more demanding and complex, Dell Technologies is focused on helping organisations succeed in dynamic environments using innovative and industry-leading server designs.

“Through close collaboration with AMD, we are addressing the demands of traditional, virtualised, hybrid and multi-cloud workloads with a broad portfolio of PowerEdge servers, including newly designed servers optimised for 2nd Generation AMD EPYC processors.”

Krish Prasad, senior vice president and general manager, Cloud Platform Business Unit, VMware said: “VMware and AMD’s ongoing engineering collaboration is focused on delivering optimal application performance and security for our mutual customers.

“We both see the value in driving security deeper into the infrastructure especially as modern IT infrastructure becomes more distributed. The Secure Encrypted Virtualisation feature in the 2nd Gen AMD EPYC processor will help protect customers’ critical data across the multi-site datacenter fabric. Combined with AMD’s legendary processor performance, we expect our mutual customers will be able to gain efficiencies and security capabilities to power their workloads.”

Here is the 2nd-gen AMD EPYC processor stack, prices are in US dollars.

 

The writer attend the AMD EPYC HORIZON event in San Francisco as a guest of AMD.

BUSINESS WORKS BETTER WITH WINDOWS 1O. MAKE THE SHIFT

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With Windows 7 support ending 14th January 2020, its time to start looking at your options.

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The Details

When: Thursday, September 26, 2019
Presenter: Dell Technologies
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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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