The idea behind Dell Technologies Apex is to offer IT infrastructure and services on an as-a-service basis, controlled from a single console, managed by Dell, and deployed wherever the customer chooses.
"The world is innovating faster than ever to meet new demands of customers, students, patients and constituents – driving the need for a more agile and simple technology approach. This is what Apex offers," said Dell Technologies Apex chief marketing officer and executive vice president Allison Dew.
"With the industry's leading IT portfolio, decades of data centre services experience and an unmatched global supply chain and partner network, no other as-a-service portfolio comes close to our capabilities."
The Apex Console is at the heart of the offering.
It provides customers with self-service management. They can identify and subscribe to the Apex services they require, and then it provides monitoring and management tools, including usage and spending reports.
The Console can be integrated with other software, enabling automation.
"It's all available in one place, and it's self-service," said Dell Technologies Apex vice president Akanksha Mehrotra.
Apex Data Storage Services can be deployed in data centres, at the edge, or at colocation facilities.
Three performance tiers of block and file storage are offered on one or three-year subscriptions. The minimum capacity is 50TB.
Apex Hybrid Cloud and Apex Private Cloud services combine compute, storage and networking resources for traditional and cloud-native applications, with consistent and predictable pricing.
Either can be deployed in as little as 14 days, and upgraded within five days.
Apex Flex On Demand provides Dell Technologies servers, storage, data protection, and hyperconverged infrastructure as-a-service. Customers select the exact product and services they want and scale their usage up and down, and then pay for what they use.
Dell Technologies Apex services can be delivered from Equinix data centres. Where that option is taken up, Dell manages the entire relationship and provides customers with a single bill.
In related news, Dell announced the Dell Technologies Manufacturing Edge Reference Architecture, and an upgrade for the Dell EMC Streaming Data Platform (SDP).
The upgraded Dell SDP offers powerful, real-time analytics at the edge with a smaller footprint, according to the company.
The Dell Technologies Manufacturing Edge Reference Architecture with PTC is said to help manufacturing companies derive insights from workstations, computers, mobile devices and other endpoints within the manufacturing environment. Integrated with Apex Private Cloud, it offers a high-availability edge framework as-a-service, so companies can virtualise and containerise applications, officials added.