Thursday, 11 March 2021 00:18

BoxBrownie launches ‘Australia first’ property sector solution

Before....After house image enhancement Before....After house image enhancement

Image marketing technology specialist for the property industry, BoxBrownie, has launched its latest cloud-based system offering, delivering CGI renders and virtual tours from just a floor plan, elevation or architectural drawing, delivering a vital marketing tool for agents, builders, developers and project managers, well before ground is broken.

According to BoxBrownie, with its new “Australian industry first” offering, agents no longer have to face the challenge in bringing construction plans to life from a line drawing, attempting to sell the end result to prospective customers before it exists in the real world.

“ will step in to swiftly create a detailed and sophisticated representation of the final build in 3D renders and immersive virtual tours, injecting all the head-turning features and fixtures that accurately showcase the completed property or project,” BoxBrownie said.

“Agents, builders, project managers and developers can hit the ground running with a polished and leading-edge pre-sale marketing strategy and execution, which includes’s renders and immersive virtual tours, regardless of the size or complexity of the design, enhancing the project appeal and value.”

According to Peter Schravemade of, the renders and virtual tours are “fast becoming the go-to offerings for people in the industry who want to fast track potential investors and buyers to purchase off the plan.

“In the United States alone, extraordinary demand has seen just short of 1000 renders and virtual tours created by for the presale market since launching in September 2020,” BoxBrownie claims.

“Presenting prospective buyers an empty tract of land simply does not cut it when it is time to convince them in making a significant investment. You cannot rely on their imagination alone to inspire them. can take over that responsibility,” Schravemade said.

“Agents, project managers, builders and developers can be ahead of the pack in garnering and securing interest in pre-construction sales when they have captivating and detailed renders and virtual tours to entice potential customers. And with, it is all about the realism, from the depth of the awning, the size of the balcony to the textures of the woodwork.

“Our 3D virtual tours enable prospective buyers to walk through a CGI version of your finished product. The buyer can explore all the rooms and view different finishes. A full visual walkthrough gets your buyers emotionally invested and ready to buy ‘off plan’.

“These are not so much re-creations as they are ‘pre-creations’. Using the most advanced 3D animation, our artists can produce a breathtaking photo-realistic interior or exterior rendering of your project.

“’s incredible examples of 3D modelling don’t just show how a project will look, they invite prospective buyers inside for a tour, immersing themselves in the project.

“Once inside, a buyer can experience your project down to the most minute detail. Or, we can showcase different interior styles, creating a precise ‘end result’ experience that buyers love to bask in.

“It doesn’t matter if you are building a shopping centre, an entire housing development, or simply a private residence,’s stunning creations enable your buyer to see and experience the magic of the project from the earliest possible stage.

“Streetscapes, development renders, which can include the bird’s-eye or ‘drone’s view’ perspectives, and 3D elevations are all easy possibilities through,” Schravemade concluded.

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