Home Enterprise Solutions Bluedot raises US$5.5m in Series A funding

Bluedot raises US$5.5m in Series A funding

Location service platform provider Bluedot Innovation has secured US$5.5 million in Series A funding, with tollway operator Transurban the major contributor with US$4 million.

Bluedot, which was originally founded in Adelaide, creates software that enables businesses to connect with customers through relevant and personalised interaction.

Last year, it joined with Transurban to create the mobile tolling app LinktGO that uses the GPS on a smartphone plus other sensors to identify when a driver has entered or exited a toll road.

The technology behind LinktGO is claimed to provide accuracy of locations while not consuming too much battery power or compromising privacy or safety on smartphones.

Apart from Transurban, Bluedot has attracted investors including Jeff Katz, formerly of Mercury Payments, as well as their longstanding board member, David Jacques, the founding chief financial officer of PayPal. To date, Bluedot has raised a total of US$13 million.

bluedot founder vertOther businesses that use Bluedot’s technology are Salesforce, News Corporation and Cox Automotive.

Before this funding round, Bluedot carried out four years of R&D and engineered a product that is 20 times as accurate as its competitors, leading to the release of its patented Geoline technology.

The latest investment will be used to double its workforce at its San Francisco and Melbourne corporate headquarters as it gets ready for rapid commercial growth, including acquisition of enterprise customers and expanding its partnerships with Transurban and Salesforce.

The company also plans to invest in cutting edge R&D projects to expand its platform and transform mobile-based location services internationally.

“We have, and will continue to deliver, unprecedented IP and technology that enables enterprises to interact with their customers in meaningful and personalised ways at scale,” said Bluedot’s co-founder, Emil Davityan (above, right).

“The solutions we can power were not possible before. We’re enabling enterprises to put customer experience at the centre of their business, and to seamlessly transition between physical and digital.”


Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has the high potential to be exposed to risk.

It only takes one awry email to expose an accounts’ payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 Steps to Improve your Business Cyber Security’ you’ll learn some simple steps you should be taking to prevent devastating and malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you’ll learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips



Ransomware is a type of malware that blocks access to your files and systems until you pay a ransom.

The first example of ransomware happened on September 5, 2013, when Cryptolocker was unleashed.

It quickly affected many systems with hackers requiring users to pay money for the decryption keys.

Find out how one company used backup and cloud storage software to protect their company’s PCs and recovered all of their systems after a ransomware strike.


Sam Varghese

website statistics

A professional journalist with decades of experience, Sam for nine years used DOS and then Windows, which led him to start experimenting with GNU/Linux in 1998. Since then he has written widely about the use of both free and open source software, and the people behind the code. His personal blog is titled Irregular Expression.


Popular News