Wednesday, 13 December 2017 11:05

Accenture helps Momentum Energy with digital transformation

Accenture helps Momentum Energy with digital transformation Image courtesy of Stuart Miles at

Global professional services firm Accenture has worked with Victorian energy retailer Momentum Energy to transform its business by leveraging Salesforce cloud solutions.

Accenture says the Salesforce deployment will improve customer experience, enable new capabilities, and increase competitiveness and growth for Momentum.

Accenture says in less than one year, it has worked with Momentum Energy to implement four Salesforce clouds concurrently including Sales Cloud, Service Cloud, Marketing Cloud and Community Cloud - resulting in a simpler, easier-to-navigate process for customers to purchase and manage services.

It says for Momentum Energy, the new digital capabilities provide a single view of customers, improve speed to market through enhanced product delivery, significantly increase operational efficiencies and a cohesive omni-channel digital customer experience.

“Increasing competition and disruption in the domestic energy retail market means we need to be leaders in innovation, technology and customer experience,” said Paul Geason, managing director at Momentum Energy.

“We worked with Accenture to help us create competitive advantage through new digital capabilities enabled by Salesforce. This is allowing us to achieve differentiation in the market and provide our customers with simple self-service tools to better manage their energy consumption.”

“As a leading Salesforce alliance partner with extensive industry capability and one of the world’s largest workforces of Salesforce-skilled consultants, Accenture helped Momentum Energy deploy all four cloud solutions within one year and integrate them with critical systems and business processes that manage their ecosystem of customers, employees and partners,” said Charlie Richardson, managing director at Accenture.

“Today, they have modern digital capabilities that support their core business from customer acquisition and care to field sales and service to back-office finance and billing.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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