Thursday, 04 April 2019 09:12

Monash University selects Tealium to automate customer intelligence

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Real-time customer data orchestration vendor Tealium is collaborating with Monash University to help drive its multi-channel personalisation project, and to develop one-to-one relationships with its audiences, including students.

Monash University is focusing on maturing and automating its customer intelligence to better nurture audience relationships, creating a multi-channel personalisation solution employing Tealium’s Universal Data Hub (UDH),

Tealium says Monash University will gain insights into the online life cycle of students, from initial searches to evaluation, through to final selection.

Employing Tealium’s UDH solution to create a 360-degree view of a single student by orchestrating both existing and real-time data from multiple touchpoints allows Monash University to provide relevant educational information and a positive experience during a student’s selection process.

Nic Dennis, APAC vice-president and general manager at Tealium, said, “We’re excited to be working with such a well renowned, data-led institution and looking forward to see how Monash uses Tealium’s Universal Data Hub to help deliver an improved audience experience. Monash University’s Strategic Marketing and Communications (SMC) and eSolutions teams are focused on maturing their data and automating both existing and prospective audience intelligence”.

“With more than 70,000 students, 160,000+ alumni, 10,000+ staff members and various interactions with researchers and industry partners, this was a large data set that required advanced technology to help create the single view of the audience that Monash required.

“Tealium’s Universal Data Hub has helped deliver this vision through data orchestration, and enrichment by providing an all-in-one solution for cross-device data collection and activation.”

“Monash University is looking forward to working with Tealium to bring this work to life so we can deliver the best possible audience experience for all our audiences, combining the virtual, digital and the physical environments,” said the university's chief marketing officer, Fabian Marrone.

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Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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